Yext is a Software as a Service (SaaS) company specializing in digital knowledge management, and providing various business solutions. One notable offering is their listings solutions, where you can seamlessly synchronize with over 100 local directories, social networks, search engines, and other platforms.
When it comes to landing page solutions, Yext is great—turning browsers into buyers. Yext ensures that your landing page captures traffic with high intent by creating stunningly detailed landing pages. Yext’s tools can help you launch, manage, and scale your landing pages with confidence.
With all that has been said, you’re still left with the vital question; Is Yext worth buying or not? The truth is that your business needs are not exactly the same as someone else’s.
So, this calls for a personalized observation and evaluation of what Yext has to offer in terms of landing page solutions and see if what they offer aligns with your business needs and budget.
Read on to find out more…
- LET’S CUT TO THE CHASE!
- NOW, LET’S DETAIL THINGS FOR YOU.
- WHAT’S THE CATCH WITH YEXT LANDING PAGE?
- WHAT YOU NEED TO KNOW.
- WHAT ARE YEXT LANDING PAGE’S COMPETITORS OFFERING?
- WHAT AFFECTS YEXT LANDING PAGE’S PRICES?
- WHAT AFFECTS PRICES IN THE INDUSTRY OVERALL?
- HOW TO GET THE BEST DEAL WITH YEXT LANDING PAGE?
- CAN YOU AFFORD YEXT LANDING PAGE’S PRICES?
- FINALLY: SHOULD YOU BUY YEXT LANDING PAGE OR NOT?
LET’S CUT TO THE CHASE!
BUY IT IF
- You want integration with Yext’s network: When you use Yext landing pages, you can take advantage of their network of over 100 local directories, social networks, search engines, and other platforms, increasing your business’s visibility and reach.
- You seek site optimization for conversions: Yext’s landing pages are designed to encourage visitors to take desired actions, such as making a purchase or signing up for a service.
- You want a professional landing page outlook: Yext has beautifully designed landing pages that are visually appealing and user-friendly, presenting your business in a polished and professional manner.
- You seek keyword tracking: Yext helps you monitor the performance of specific keywords you use on your landing page to gauge your website’s visibility and ranking in search engine results, helping you optimize your content for better SEO.
- You want to track your website clicks: With Yext landing page solutions, you can track user clicks on your website to analyze how users behave on your site, know which elements are popular, and optimize your site’s layout.
DON’T BUY IF
- You want a standalone landing page solution: If you already have established tools and platforms, or you prefer a more standalone approach to landing pages, Yext may not align with your preferences. This is because Yext’s solutions work effectively when used within their ecosystem.
- You’re on a tight budget: Yext’s services can be relatively expensive, especially if your business is small or you’re on a tight budget. With a minimum $199/year subscription fee for their least plan, you might need to find more budget-friendly alternatives.
- Your business needs are below Yext’s offerings: If your business has basic online presence management needs and doesn’t require the full suite of features provided by Yext, you might be paying for functionalities you don’t use.
- You’re seeking a DIY landing page solution: If you enjoy hands-on control and prefer do-it-yourself website creation or customization, Yext’s platform, which prioritizes ease of use and automation, might not align with your preferences.
- You want 24/7 customer service: While Yext offers excellent customer support, you can only access their help on business days and during working hours. Check and see if you can cope with that, or seek other alternatives.
THE BOTTOM LINE
🌐 Yext is a suitable landing page solution. You can use it to set up professional, automated web pages. With Yext, you can optimize your online presence, drive traffic, and enhance visibility and engagement for users.
NOW, LET’S DETAIL THINGS FOR YOU
When it comes to pricing, Yext offers you a variety of options to choose from, depending on your business needs and budget.
Typically, Yext has four different pricing plans you can choose from—Emerging, Essential, Complete, and Premium.
The emerging listing service is $4 per week or $199/year and offers updates to your business information, special offers, and enhanced content on 30 basic listing websites instantly.
The essential package costs $9 per week or $449 a year and updates your full business information on 16 premium listing websites, including Google, Yahoo, Bing, Apple, and Yelp.
The complete plan combines Emerging and Essential in a single package for $10 per week or $499/year. You can call it your all-in-one business listing solution.
Finally, the premium package is available for $19 per week or $999 per year, which includes Yext review monitoring and Yext Pages (website widgets that will enhance your site’s content).
It’s up to you to make calculations and see which plan goes well with your business needs and budget.
WHAT’S THE CATCH WITH YEXT LANDING PAGE?
As far as Yext is concerned, it doesn’t offer a free version, except for a free trial. By signing up for a free trial, your payment starts immediately after the trial period expires.
Unlike most landing page solutions that play the price game, Yext has a transparent pricing system so far—judging from what previous customers are saying. However, there are existing complaints from users in the area of poor customer support.
And by the way…if customer support is crucial to your business, you might want to reconsider as Yext holds bad reviews in that regard. Most customers on TrustPilot (who gave a 1.8 out of 5-star rating on Yext) complained about poor customer support. So, take note.
Back to pricing…
If you want a detailed breakdown of custom quotes, consider speaking with the representative and asking questions about costs.
WHAT YOU NEED TO KNOW
As earlier stated, Yext is pretty much transparent with its pricing—there are no price games.
But here’s the thing…
You don’t have to waste money, paying for features and services you don’t need at the moment, especially if you’re just starting.
What’s the point here? The point is: GET A LIVE DEMO.
Yext offers a live Demo where you get to try your hands on its offerings and figure out what your business needs. The live demo helps you to understand how the platform can integrate into your marketing, data, and AI strategies to meet your unique business needs.
You can align on your brand’s goals, and get tailored consultation to identify gaps in your business.
All you have to do is fill out the necessary details such as first and last names, email, business phone, company name, and country, and tick the check box to schedule your demo.
One quick observation: There’s a review from a Yext customer that’s worth noting. (Source: https://www.getapp.com/marketing-software/a/yext/pricing/). Here’s the customer’s submission: “Cost is the biggest factor it is honestly perfectly priced. Because if it were any higher in cost, I wouldn’t get it. But it is just cheap enough for us to keep it. I just don’t feel like it is a ‘great’ value. There are several features we just don’t use. Like the analytics. But that might just be because we are an agency and pay to have higher quality analytics than what comes with Yext…” (Quote not edited).
Observe that the customer complains about paying for features they don’t use. This might seem so simple but it’s crucial. Don’t waste your money paying for things you don’t need. This is why the live demo is crucial.
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WHAT ARE YEXT LANDING PAGE’S COMPETITORS OFFERING?
Yext Landing Page vs. SEMrush
SEMrush offers landing page solutions, empowering your business with a comprehensive toolkit for digital marketing success. In simpler terms, you get precise keyword research, competitor research, and effective PPC management.
Also, SEMrush landing page solutions are tailored to boost your website’s visibility, drive traffic, and achieve optimal performance.
When it comes to pricing, SEMrush offers a tiered pricing model with three main plans—Pro Plan (at $129.95 per month), Guru Plan (at $249.95 monthly), and Business Plan ($499.95 every month).
Yext Landing Page vs. GoDaddy
GoDaddy and Yext are the world’s leading digital presence platforms, enabling brands to engage customers across locations. Both companies allow you to create and customize your website, including landing pages.
When it comes to pricing, GoDaddy offers four different pricing models. It starts with the Basic Plan which is charged at 5.98 dollars per month. The Standard Plan costs $9.26/mo, while the Premium costs $12.54/mo, and the E-commerce takes $14.74 per month.
Note that these prices are not constant, so you may need to constantly check GoDaddy’s official website at https://www.godaddy.com/en-ie/websites/website-builder/plans-and-pricing for more current pricing.
It’s up to you to weigh your options, check your needs and budget, and know which is best for you to work with.
Yext Landing Page vs. Moz
While Moz does not offer a specific landing page solution compared to Yext’s offerings, you should note that Moz is well-known for its SEO tools and services.
Moz’s key products and services are divided into two areas. First, the Moz Pro where you get SEO tools including keyword search, site audits, rank tracking, and link analysis. Mox Pro has four pricing models—Standard ($99/mo), Most Popular ($179/mo), Large ($299/mo), and Premium ($599/mo). So, check and see what works best for you.
Second, Moz Local focuses on local SEO, helping businesses manage and maintain their business listings across various online directories and platforms. The pricing for Moz Local includes Lite ($14/mo), Preferred ($20/mo), and Elite ($33/mo).
WHAT AFFECTS YEXT LANDING PAGE’S PRICES?
Several factors can influence Yext landing page prices. Once you familiarize yourself with the factors that impact Yext’s prices, you can make an informed decision on the best features to use, and why these fees vary.
Here are the factors that affect landing page prices.
Plan Feature
By now, you should know that each subscription plan is loaded with different features. Normally, the more sophisticated the features are, the higher the payment you make.
Yext offers different plans with varying features. For instance, when there’s an inclusion of advanced features such as review monitoring or additional integration, you’re expected to pay more.
Subscription Level
Just similar to the plan feature, Yext offers different levels of subscription beginning from Emerging, to Essential, to Complete, and Premium. Mind you, as you upgrade your plan tier, typically you pay more.
Business Size and Needs
This is another important factor that can affect the prices of landing pages at Yext. The size and specific needs of your business play a crucial role in determining your pricing. If your business is large with complex requirements, you may opt for higher-tier plans, leading to increased costs.
Contract Duration
Yext typically offers annual subscriptions. The duration of your commitment can impact the price, with longer-term commitments potentially offering cost savings compared to monthly plans. You can also speak directly to Yext to see if you can purchase beyond the normal one-year plan, and get some discounts.
Customization Requirements
Sometimes what your business needs may not be available on the typical listing. If you have specific customization needs for your landing pages beyond standard templates, additional development efforts may impact the cost of your purchases—normally, higher costs.
WHAT AFFECTS PRICES IN THE INDUSTRY OVERALL?
The online present management and digital marketing industry—with emphasis on landing page solutions, has several factors that can influence its prices. These factors contribute to the global pricing structure and dynamics. As you understand these factors and how they apply to your business needs, you can evaluate and compare pricing across different platforms and see what works best.
Tax Reform
When there are changes and reforms in tax payment, that can impact industry prices in various ways, influencing the cost structure and financial decisions of businesses. For instance, the higher the corporate taxes, or Value Added Tax (VAT), the higher the prices for products or services. Mind you, businesses often pass some of these taxes on to customers, impacting the final cost of goods or services.
Competition
With the presence of other companies like Moz, GoDaddy, and SEMrush—that provide landing page solutions, the hunt for customers can get quite competitive. This competition can, sometimes, result in price wars, where competitors lower their prices to attract more buyers. Watch out for such competitive moves and know when to leverage discounted opportunities.
Network Disruption
You’d agree that digital marketing relies solely on the internet, and network coverage plays a crucial role in data communication. Where there is poor network coverage, especially where most of your customers are, sales are affected, and ultimately cash flow.
Technology Infrastructure
Advancements in technology can affect how digital marketing business is done. Also, the basic tech infrastructure and the level of innovation integrated into the platform can influence pricing. With the introduction of more advanced tech features comes an increase in prices. As landing page solution companies invest in these new techs, it directly or indirectly reflects on their pricing.
Regulatory Compliance
Sometimes, changes in laws, rules and industry standards governing the collection, use, and protection of user data and online activities can impact pricing within the industry. Service providers are required to comply with regulatory bodies in areas like the Consumer Privacy Act (CCPA), cookie regulations, Web Content Accessibility Guidelines (WCAG), advertising regulations, and the like.
War
War can have profound effects on industry prices, causing disruptions and shifts in economic dynamics. For instance, when war breaks out, it can disrupt global supply chains, creating uncertainty in commodity markets, and leading to price volatility. War can also cause currency fluctuations, devaluation, or sharp changes in exchange rates.
HOW TO GET THE BEST DEAL WITH YEXT LANDING PAGE?
Getting the best deal with Yext for landing pages involves careful consideration of your business needs, negotiating effectively, and exploring available options.
Mind you, there are several other alternative companies to choose from if Yext doesn’t meet your business requirements. You don’t have to tie yourself down with Yext or settle for “close enough” when you can pick from different better options.
That being said, here are a few tips to keep in mind if you must get the best deal with Yext.
Research Pricing Plans
Remember, market prices are not constant, including Yext’s. So, you must regularly check Yext’s website for a more recent price update. Explore the different pricing plans and compare them to find the one that aligns best with your budget and requirements. Take note of the features offered in each plan and see whether they match your business goals.
Ask for Custom Quotes
Sometimes, Yext’s packages/plans may include features your business may not need at the moment. You don’t have to coyly pay for everything including unnecessary features. Contact Yext directly and inquire about custom quotes based on your specific needs. Who knows, Yext may be willing to tailor a package to accommodate your unique requirements, potentially providing a more cost-effective solution.
Understand Your Requirements
Again, make sure you clearly define your business needs and the specific features you require from Yext’s landing page solutions. That way, you identify the most relevant plan suitable for your business.
Inquire About Promotions or Discounts
Just like most companies, Yext occasionally runs promotions and discounts for both new and existing customers. Ask about any ongoing promotions, discounts, or seasonal offers that Yext may be running and key yourself into the opportunity.
Ask for Client References
One of the smartest things to do as a business owner is to seek counsel from people who already do what you do. In this case, request references from current clients who have similar business needs. This can provide insights into the practicality and effectiveness of Yext’s solutions, and keep you from making similar mistakes they’ve done in the past.
Consider Add-Ons
Evaluate any add-on services or features the Yext landing page comes with, including any bundled options. While these may come at an additional cost, they could provide additional value for your business. Your assignment is to check whether these add-ons align with your goals.
CAN YOU AFFORD YEXT LANDING PAGE’S PRICES?
The question of whether you can afford Yext landing page’s prices depends largely on some factors.
And for the record, you don’t have to eat into your business capital just to get a landing page. It doesn’t have to be that way.
If you have questions about the affordability of Yext landing pages, it’s recommended to assess your business budget and evaluate the features and benefits Yext offers. This way, you can determine whether the cost aligns with the value it brings to your business.
Also, does your business need a landing page? If getting a landing page is not an integral part of your business, you don’t have to purchase it.
You may also want to consider alternatives and compare pricing to make an informed decision based on your specific needs and financial considerations.
After all, there are other available landing page solutions out there you can choose from if Yext is beyond your reach.
No one is gonna shoot a bullet into your head if you don’t buy from Yext.
>>> GET SMARTER: Elementor Landing Page: Buy or Pass?
FINALLY: SHOULD YOU BUY YEXT LANDING PAGE OR NOT?
If what you seek is a landing page solution that creates superior hyper-local shopping experiences that increase traffic and conversions, reduce bounce rates, and increase revenue, then Yext is your guy (or lady).
However, if you’re on a tight budget, you may want to reconsider other alternatives as Yext is slightly expensive.
You can also check out Moz because it’s primarily a landing page solution. If you want a specialized landing page company, Moz could be the best choice for you.
All in all: Check your business needs, your budget, and the available pricing options, and choose a landing page solution that aligns with the value it brings to your business.
