Sugar Sell CRM Review: Our Verdict
The Sugar Sell Customer Relationship Management (CRM) is designed to help you manage your sales processes, data, and customer interactions. The solution is one of the options you get from the broader SugarCRM suite—a collection that includes products like Sugar Market, and Sugar Serve.
Could you imagine a platform that offers integration capabilities, a mobile app, AI, ML, and GenAI tools—allowing you to streamline your business sales and marketing processes?
Yes, you can get that from Sugar Sell CRM. You want a platform that allows you to choose from different pricing plans and offers sales effectiveness, analytics, and Omnichannel functionalities.
To learn more about Sugar Sell CRM, use any of the below communication channels:
SugarCRM
Corporate Office: 548 Market St. PMB 59423 San Francisco, California 94104-5401.
Phone Number: + (877) 842-7276
Website: www.sugarcrm.com
Pros
- Offers lots of features you may find helpful.
- Uses AI to give you smart data analysis.
- Enables you to gather helpful reports.
- Works well with marketing tools and customer service.
- Delivers good customizable tools, if you’re a developer.
Cons
- Requires an enormous amount of your time to learn.
- Has an outdated interface.
- Charges expensively.
>>> MORE: Lusha Lead Management Review
1. Sugar Sell CRM Review: Who Sugar Sell CRM Is Best For
Choose Sugar Sell CRM if you:
- Run a Mid-sized to Large Business: Consider Sugar Sell CRM if your company runs on sophisticated, multi-stage sales processes. The platform gives you detailed tracking, forecasting, and automation to help simplify your CRM needs.
- Run a B2B Company: If you deal with long sales cycles, where managing relationships, and tracking interactions are critical to your business, you can’t afford to overlook this tool.
- Have a Business that Focuses on Customer Experience: Do you prioritize customer experience? Do you want to track customer journeys from initial contact through to long-term engagement? Choose Sugar Sell!
- Seek Integration Capabilities: The platform comes with an open API, allowing you easy integration with other business systems. You can link up with other systems such as ERP, marketing automation, and customer support platforms.
2. Sugar Sell CRM Review: Who Sugar Sell CRM Isn’t Right For
Don’t choose Sugar Sell CRM if you:
- Have Simple Sales Processes: You don’t have to waste funds investing in Sugar Sell when your business doesn’t necessarily need all the tools the platform offers. You can make do with what you have until you get to a point where you need its services.
- Are Focused on Inbound Marketing: Know that Sugar Sell isn’t primarily designed as a sales CRM, but integrates with popular marketing tools. If your business relies heavily on inbound marketing strategies, you might want to go for a more deeply integrated CRM platform.
- Need Cheap CRM Platform: While Sugar Sel CRM offers a wide range of tools, you might find it expensive if you’re on a tight budget. In fact, Sugar Sell is highly-priced, compared to other platforms, making it a bad choice for you, if you’re low in income.
3. Sugar Sell CRM Review: What Sugar Sell CRM Offers
Sales Automation: The platform offers next-generation sales automation tools, helping you increase revenue.
Intelligence: You can boost your business’s productivity by leveraging AI, ML, and GenAI tools available on the platform.
Integrations: Sugar CRM offers available integration tools to help streamline your sales and marketing processes.
Security: Sugar provides security measures to keep your activities safe, and secure from third-party intrusion.
Pricing: Choose from any available plans including Essentials, Standard, Advanced, and Premier.
Mobile App: Automate your sales processes on the go using Sugar’s mobile app functionality.
Resources: The platform comes with a variety of materials you can use to learn more about how things work on the Sugar Sell platform, and the entire CRM industry.
4. Sugar Sell CRM Review: Sugar Sell CRM Details
Sales Automation: Stop guessing through your CRM process and leverage Sugar Sell’s features that help you drive sales. With the sales automation tool, you can take advantage of robust forecasting, 360-degree customer views, and built-in AI. You stand to benefit from this feature in a variety of ways including enhanced productivity, win rate improvements, and CRM customization.
Revenue Intelligence: With the revenue intelligence tool, you and your team can become more effective by gaining actionable insights about each customer, product, and sales.
Marketing Automation: Sugar Sell offers you a tool called Sugar Market. With this tool, you can get all the features you need to automate your marketing processes. You can also deliver the right leads at the right time.
Customer Service: Keep in mind that the software offers a service called “Sugar Serve.” With the sugar serve feature, you can streamline your customer support system, and offer a unique and tailored experience for your clients. Bottom line: You can increase service agent productivity, improve customer satisfaction, and reduce service costs.
App Marketplace: With the app marketplace feature, you can do more with Sugar Add-ons. You can explore the marketplace to find available apps, and are suitable for your business. Simply browse through its app marketplace, and search apps by category.
5. Sugar Sell CRM Review: Where Sugar Sell CRM Stands Out
Wide Range of Features: With Sugar Sell CRM, you can access a plethora of features and tools you can use for your business customer relationship needs. There, you can find tools that fit your brand and its CRM requirements.
Great Customer Service: Users from different platforms have reported how great the customer service is at Sugar Sell CRM. If customer support is extremely important to you, you might find this platform exciting.
User-friendly Interface: Sugar Sell is designed with you in mind, giving you an intuitive interface you can easily navigate. With such simplicity, you can easily adopt and adapt to the system and ensure that you and your team can quickly get up to speed with its tools.
Mobile Functionality: Get things done on the go with Sugar Sell’s mobile app. The app comes with robust features, allowing you and your sales team to manage your work anywhere, anytime.
6. Sugar Sell CRM Review: Where Sugar Sell CRM Falls Short
Expensive Pricing: When you compare Sugar Sell with other CRM platforms, you’ll see that the platform is quite expensive. If you’re on a tight budget, you might want to look for cheaper alternatives to get started with.
Marketing Limitations: Understand that Sugar Sell is primarily focused on sales. You can’t enjoy a full-service marketing solution if that’s what you seek. Its marketing automation capabilities are not as strong as what you can find on platforms like HubSpot, and the like.
7. Sugar Sell CRM Review: How to Qualify for Sugar Sell CRM
Qualifying for Sugar Sell CRM isn’t a big deal if you know what you’re doing. You don’t have to go on some extra examination procedure as though you’re applying for a loan. Read on to see the criteria you need to meet to get started with Sugar Sell.
Organize Your Business Needs: The truth is that you may not need everything Sugar Sell offers. That’s because your business may not be the same as someone else’s. So, to avoid wasting funds unnecessarily, write down what you need concerning CRM. That way, you can properly plan your budget.
Set Your Budget: If you don’t set your budget on time, you might end up buying things you don’t need for your CRM requirements. Your budget helps you set boundaries and gives you a sense of purpose when making purchases.
Register an Account: You need to create an account with Sugar Sell to access its tools and services. Whether you’re trying out the demo, or simply purchasing a plan, the platform requires that you sign up. Provide all the necessary details, such as name, email address, and business info.
Choose a Plan: The platform offers different pricing plans you can choose. If you must access its tools and features, you need to specify what plan to work with. Remember, you can speak with a sales rep to help you get things right.
Read the T&C: Sugar Sell has terms and conditions for using its CRM solutions. You need to read through it word for word to familiarize yourself with what the platform requires from you.
8. Sugar Sell CRM Review: Alternatives to Sugar Sell CRM
Insightly CRM
Use Insightly CRM if your business is small, and needs advanced project management tools. You can have the privilege to access extensive integration capabilities with which you can streamline your business operations. In addition, the platform offers extensive features, and an intuitive user interface, allowing you to pick tools that resonate with your business needs.
For prices, you can start from $0/user/month. Yes! That’s the free plan. However, if you wish to upgrade to a paid plan, you can pay from $29/user/month up to $99/user/month. Aside from the Enterprise plan, you can enjoy a 14-day trial on all its plans.
HubSpot CRM
Choose HubSpot for your cloud-based CRM needs. The platform helps you to improve sales, strengthen your inbound marketing strategy, and maximize ROI. You also have a demo option where you can walk your way through the nooks and crannies of the platform with the help of an agent.
HubSpot offers a free plan where you can access the basic tools. You should know that its paid plans are quite expensive. Prices start from $800/month to $3,600/month.
Less Annoying
Consider Less Annoying CRM if you want a platform that offers zero upcharges, and veteran customer service. It comes with a user-friendly workspace allowing you to customize your dashboard to fit your needs. You can manage your customer relationships effectively with its contact management, calendar scheduling, lead tracking, and task management tools.
The prices for less annoying are affordable. With as low as $15/user/month, you can access its CRM solution, enabling you to streamline your business operations.
9. Sugar Sell CRM Review: Customer Reviews
According to PCMag, Sugar Sell scores 4.0 out of 5-star rating as reviewed by Oliver Rist. On G2, the platform has 3.8 out of 5-star stars coming from 720 users who expressed their concerns—both positive and negative ones.
On Software Advice, the platform has 4.0 out of 5 stars from 411, and 4.2 out of 5 stars on Gartner, coming from 65 customers. From the above reviews, you can deduce that the platform not only has mixed customer feelings but also, performs above average.
Bottom line: You can consider Sugar Sell. But again, consider your business needs and budget.
Pro Tips
- Read through the terms and conditions of the platform.
- Prepare your budget way ahead of time before choosing a price plan.
- Choose a plan that resonates with your business plan, else, request a custom quote.
- Sign up for the Sugar Sell newsletter to stay up to date on recent offers and discounts.
- Avoid integrating with tools you don’t need simply because other businesses use them.
- Customize your sales pipeline to streamline your various sales processes.
- Take advantage of the mobile app.
Recap
As you have seen, Sugar Sell CRM is designed to help you manage your sales processes, data, and customer interactions. With its wide range of tools, including AI, ML, GenAI, and integration capabilities, you can streamline your business sales processes. Understand, though, that the platform isn’t the cheapest in the marketplace. If you’re on a tight budget, you might want to consider alternative CRM solutions. Always remember to factor in your needs, and budget, to get things done.
