Omnisend Landing Page Review: Our Verdict
Choose Omnisend landing page solution if you desire to set up a highly focused landing page, and gather subscribers so you can improve your conversion rate. The platform offers you full access with no credit card required. On the Omnisend platform, you can create separate pages for your campaigns, and customize each one to suit your goals.
Note, also, that the emphasis on social proof and flexible pricing, along with strong CTAs, makes it a suitable choice for converting visitors into users.
If you want to learn more about Omnisend landing page, you can use any of the following communication channels:
Omnisend
Head Office
Unit a3, Gateway Tower, London.
Phone Number: Not available.
Website: www.omnisend.com
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1. Omnisend Landing Page Review: Who Omnisend Landing Page Is Best For
Opt for Omnisend landing page if you:
- Run an E-commerce Business: Omnisend is specifically designed to help you run an online store with its array of features and tools. The platform allows you to create product recommendations, set abandoned cart recovery commands, automated order confirmations, and more.
- Want a Landing Page with Integration Capabilities: Understand that Omnisend’s landing page allows you to integrate with popular e-commerce platforms. You have platforms like Shopify, WooCommerce, and BigCommerce to choose from.
- Operate a Small to Medium-Scale Business: Depending on your budget, and the range of pricing plans available on Omnisend, you can build a professional landing page, extract visitors, and grow your conversion rate.
- Seek Free Platform: Choose the Free plan if you want to explore the platform to know how things work there. With the free plan, you can get 250 contacts, 500 emails per month, 500 web push notifications/ month, 50 published reviews on Shopify, and 60 one-time SMS—all for $0/month.
2. Omnisend Landing Page Review: Who Omnisend Landing Page Isn’t Right For
Forget about the Omnisend landing page if you:
- Seek discounts for annual plans: With the Omnisend landing page, you don’t get discounts for committing to an annual plan. If you’re looking to save money by paying upfront for a longer subscription period, you might have to consider alternative platforms.
- Want Custom Domain for Your Landing Page(s): You might find Omnisend less professional due to the absence of the option for custom domains. This can be a drawback for you especially if you want a domain that reflects your brand.
- Desire Excellent Customer Support: If you want quick, reliable support—especially when dealing with time-sensitive marketing campaigns—you might find this platform inadequate for you. With such a level of customer service, such issues could negatively impact your campaign performance.
3. Omnisend Landing Page Review: What Omnisend Landing Page Offers
Features: When you subscribe to any of the plans Omnisend offers, you get access to a variety of features. The features you can find include email campaigns, automation, segmentation, pop-ups and forms, product reviews, reporting, and omnichannel marketing.
Pricing: When it comes to pricing, Omnisend gives you a variety of options to choose from. Note that the platform has three pricing plans, starting from the free option priced at $0/month with 250 contacts available. The Standard plan costs $16/month, and you get up to 500 subscribers. Finally, the Pro plan is best for you if you run a high-volume email marketing. You’re paying $59/month to get up to 2,500 contacts. And the fun part about this plan is that you can get a demo.
Migration: The platform offers migration capabilities, allowing you to switch from other platforms to Omnisend. You can also save money and get better deliverability by migrating from Klaviyo to Omnisend. The platform, in addition, allows you to migrate from Mailchimp.
Integrations: Explore a wide range of integration tools offering more than 130 pre-built flexible APIs. The feature allows you to easily centralize your data from different sources. Take a stroll around the app marketplace to unlock powerful tools you can leverage. You’ve got integration options, such as Shopify, WooCommerce, BigCommerce, WordPress, Wix, and more.
Resources: The platform offers a wide range of resources with which you can use to build your knowledge bank. You can choose from resources such as blogs, podcasts, Omnisend Academy, marketing playbooks, tools hubs, ebooks, and more.
4. Omnisend Landing Page Review: Omnisend Landing Page Details
Email Campaigns: Omnisend’s platform offers email campaign capabilities, allowing you to create on-brand, shoppable emails in a short period.
With its library of templates, you can seamlessly create professional, stunning emails—with zero coding knowledge. The good part is that you can tailor the emails to resonate with your brand’s tone, giving you a unique identity in the marketplace.
Automation: You don’t have to be active to make sales using the Omnisend landing page solution. The page builder is designed to help you sell even while you sleep…with everything on automation. Its automation library has pre-built workflows, guiding your customers at every step of their journey on your page.
Segmentation: With the segmentation feature, you can take advantage of your customer data to craft highly personalized messages that resonate with them. This way, you can improve your targeting and increase your conversion rates. You can segment your data based on message engagement, shopping and on-site behavior, customer lifecycle stages, and more.
Popups & Forms: Omnisend’s TCPA and GDPR-compliant forms allow you to capture and turn new visitors into active subscribers. Anytime visitors come to your landing page, you can gather their contact details, and begin engaging them with auto-messages. Anytime your visitors visit your site, they see popups, landing pages, wheel of fortune, and teases—that keep them engaged.
Product Reviews: With this tool, you can make product reviews work for you. Keep in mind that about 75% of customers consider reviews before making any purchases. Offer them these reviews—in addition to emails, SMS, and automation to connect with them. The tool shows your top reviews in your store, shows ratings in Google search results, and automates your review collection.
Reporting: The reporting tool helps you monitor and learn what’s working best in your campaign. The feature comes with a sales dashboard, campaign and automation reports, and advanced reporting—giving you a bird’s eye view of your total products sold and performance metrics. It also provides details of your campaign and automation reports, helping you to make data-driven decisions.
Channel: By using this feature, you can tap into omnichannel marketing campaigns by syncing email, SMS, web push notifications, Facebook retargeting, and other media—all within a single dashboard. That way, you can provide a consistent, omnichannel customer experience, and boost sales performance.
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5. Omnisend Landing Page Review: Where Omnisend Landing Page Stands Out
Omnisend landing page is a great choice to gather leads and convert them into your customers. Check out some of the areas the platform does very well that sets it apart from others.
Free Plan: While free plan may be a common practice among many landing page service providers, you may find Omnisend useful for its robust features. The free plan lets you gather up to 250 contacts. You can start with a plan especially if you’re on a tight budget, or simply want to familiarize yourself with the platform.
Excellent Newsletter Features: Omnisend excels in providing top-notch functionalities that help you write newsletters that are appealing and engaging. Its customizable templates allow you to design newsletters that fit within your brand identity. And the fun part is that you don’t need any coding skills.
Powerful Automation Features: Could you imagine a platform that allows you to set up complex automation workflows that work based on customer behavior? That’s what Omnisend does…among other things. With this feature, you can send relevant messages to the right audience at the right time.
Comprehensive Reporting Features: Omnisend’s robust set of reporting and analytics tools helps you to track key metrics such as click-through rates, open rates, conversions, and the revenue you’ve generated. You can understand how different segments of your audience are responding to your marketing campaigns
6. Omnisend Landing Page Review: Where Omnisend Landing Page Falls Short
While Omnisend is a powerful platform that has many strengths, it does have some areas of weaknesses you should take note of. Read on to see some of the key limitations.
No Annual Plan Discounts: Don’t expect discounts from Omnisend when you opt for annual billing as the platform makes no provision for that. This could be a major drawback especially if you’re on a restricted budget, or want to cut down on some costs.
Poor Customer Service: Be aware that some users on major review sites have criticized Omnisend for its poor customer service. These complaints are often centered around slow response times, especially during crucial moments.
7. Omnisend Landing Page Review: How to Qualify for Omnisend Landing Page
To determine if Omnisend is the right fit for your business, or if you qualify for using its landing page solution, follow the steps below:
Identify Your Business Type: Remember that Omnisend is specifically designed to help you run an e-commerce business. You’ll get features that support activities like product recommendations, sales automation, cart recovery, and more. This means you cannot be a prime candidate for Omnisend if your business primarily operates offline.
Spell Out Your Marketing Goals: You need to clearly identify your campaign goals to streamline your activities and channel your efforts toward a fruitful direction. That way, you can save time, and improve customer engagement.
Consider Your Budget: You may be operating a small, medium-scale, or large enterprise. You must plan how much you’re willing to let go for building a landing page for your business. You don’t want to make preparations with funds above or below the requirement. Ensure your budget is in sync with Omnisend’s pricing model, and compare its prices with your expected return on investment.
Read Omnisend’s Terms of Use: Familiarize yourself with how Omnisend works concerning legal matters. Stay compliant with regulations like GDPR, and CAN-SPAM. Also, ensure that you’re comfortable with managing unsubscribed and other tasks that are compliance-related.
Create an Account: While Omnisend offers a demo and allows you to start building your landing page for free, you need to sign up for an account. You can sign up with Shopify, Google, or your email, and you don’t need to provide a credit card.
Choose a Plan: Omnisend offers you plan options you can choose from. You have a free plan that gives you basic features to build your page. If you’re seeking a plan with more tools, you can upgrade to any of its paid plans—depending on your needs.
8. Omnisend Landing Page Review: Alternatives to Landing Page Software
Leadpages Landing Pages
Choose this platform if you want a drag-and-drop functionality that comes with pre-built templates, email marketing, and CRM tools. The platform is designed to help you build a large page quickly. It comes with built-in SEO capabilities and lead-capture features.
Speaking of the prices, Leadpages is somewhat expensive. If you’re on a tight budget and want to cut down costs, you might have to consider other options. While the platform offers a 14-day trial on the plans, its prices start from $37/month up to $697/month—all billed annually.
Wix Landing Pages
Wix is one of the easiest, and cheapest landing page builders you can choose from in the marketplace. The platform is designed with much simplicity to help you build both website and landing pages, even if you have little to no coding skills. The platform promises a custom domain with no Wix brand and 24/7 customer support.
For prices, Wix offers four plans you can choose from. The starting price is the Light plan which is $17/month up to the Business Elite plan which costs $159/month.
Squarespace
Choose Squarespace as your preferred option for its visually appealing landing page designs. If you love beauty, aesthetics, and ease of use, you might find Squarespace a good fit for your business.
Be aware that Squarespace offers 4 pricing plans each designed to address different business needs. The lowest amount you can pay for a plan is $16/month for the Personal plan. You can pay up to $52/month—depending on your budget and business needs.
It might interest you to know that Squarespace offers different discounts on all the plans. Visit the website from time to time to see the current discount offerings available for you.
9. Omnisend Landing Page Review: Customer Reviews
On TrustRadius, Omnisend has a score of 7/10 coming from 27 votes. These votes are a mixture of different customer concerns ranging from pricing to customer support, to its intuitive designs.
On Creatoregg, Omnisend has a 3.8 out of 5 stars rating as reviewed by Robbin Kleinpenning. Understand that these reviews are opinions from different users based on what the platform has to offer.
As you consider these reviews, factor in your business needs and budget—knowing fully well that individual needs can differ.
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Pro Tips
- Ensure your land page has a clear goal to avoid cluttering the page with a lot of CTAs.
- Take away any form of distraction from your page to increase conversions.
- Use professional, high-quality images, videos, or infographics to make your messages come to life.
- Write a compelling headline that can grab visitor’s attention.
- Optimize your landing page to be fully responsive on all mobile devices.
- Include social proof, such as testimonials, case studies, or reviews to build trust between you and your visitors.
- Use strong and persuasive CTAs to guide your visitors to take the needed action and increase conversion rates.
- Create a sense of urgency using countdown timers, or time-sensitive offers to compel visitors to act quickly.
- Optimize your landing page for speed by using a reliable hosting service, minimizing scripts, and compressing images.
- Make use of tools like Google PageSpeed Insights so you can spot areas you need to improve on.
- Run an A/B test from time to time to compare your page’s performance and see what works best for your audience.
Recap
Omnisend landing page can be great if you want a platform that allows you full access with no credit card required. You can also create distinct pages for your campaigns—each one addressing your campaign goal.
The platform also has a strong emphasis on social proof and strong CTAs which are elements you use to turn visitors into users.
The platform offers you a free plan with up to 250 contacts, which is good especially if you’re on a tight budget, want to explore the platform or have less need for a landing page solution.
However, you may have to consider other options if you prioritize discounts for annual plans, pre-built custom domains, or customer support—knowing that Omnisend does not offer any of the three services mentioned.
The ball is in your court.
