Our Verdict
Leadpages or Omnisend: Which landing page solution should you choose? Well, there’s no doubt about the choice. Leadpages shines for its simplicity, allowing you to create professional-looking landing pages without any coding knowledge. With its drag-and-drop builder and a variety of templates, you can easily customize your page to align with your brand image or campaign. You’ll enjoy features like advanced analytics, A/B testing, and integration with popular marketing tools.
Opt for Omnisend if you need a landing page builder that excels as an email marketing platform. You’ll find robust automation workflows, multi-channel marketing capabilities, and segmentation.
Bottom line: Omnisend’s capabilities are more limited when compared to Leadpages.
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Why Choose Leadpages Landing Pages
Who Leadpages Landing Pages is Best For
Consider building your landing page on Leadpages if you:
- Want to sign up for free and enjoy some of the landing page features.
- Want simplicity. With its drag-and-drop builder, you can design professional and high-converting landing pages even with zero coding knowledge.
- Desire professionally designed templates that are visually appealing and conversion-optimized.
- Love to integrate seamlessly with multiple marketing tools and platforms to streamline your workflows.
- Seek A/B testing tools to help you see your landing pages from different spectacles, and know which one performs better.
- Want a mobile-responsive platform that ensures your landing pages look great across any device.
- Seek a platform that has the tools to help you monitor your page’s key metrics including conversion rates, visitor behavior, and traffic sources.
Who Leadpages isn’t Right For
Consider a better landing page builder if you:
- Seek functionality beyond landing pages. If you need extensive email marketing features, you may consider alternative platforms like Omnisend or Mailchimp.
- Are on a tight budget, the cost might not be justified if you need basic landing page capabilities.
Why Choose Omnisend
Who Omnisend is Best For
Opt for Omnisend landing page builder if you:
- Need a platform that offers free landing page solutions.
- Want a landing page builder that offers robust email marketing capabilities.
- Desire to tailor your messages to specific audience segments and improve engagement and conversions.
- Want the ability to integrate with multiple marketing channels, helping you to reach your audience wherever they are.
- Seek to create detailed workflows that automate your marketing process. This way, you can save time and ensure consistent communication with your audience.
- Hope to take advantage of advanced segmentation tools that assist you in sending highly targeted and personalized messages that can increase conversions.
Who Omnisend Landing Page isn’t Right For
Steer clear from Omnisend if you:
- Are on a tight budget, or just starting your business and desire to cut costs.
- Need extensive customer support, including live chat support.
Leadpages Landing Pages vs Omnisend: The Main Difference
| Leadpages | Omnisend |
Ideal For | ● Run a small business looking to create professional-looking landing pages. ● Digital marketers who want to generate leads. ● E-commerce businesses. ● Marketing teams looking for analytics and reporting. | ● digital marketers. ● small to medium-sized enterprises. ● E-commerce business. ● Subscriber-based businesses.
|
Pricing | Free plan: No. Free trial: 14 days. Standard plan: $37/month, billed annually. You save $144 every year when you opt for the yearly billing method. Pro plan: $74/month, billed yearly. You save $300 per year when you sign up for the annual payment. Conversion plan: $697/month, billed monthly. | Free plan: Yes. Standard plan: $16/month, for 500 contacts, 6,000 emails every month. Pro plan: $59/month, 2,500 contacts, and unlimited emails per month. |
Account Integration | NopCommerce WooCommerce Wix BigCommerce Shopify Plus WordPress Ecwid | NopCommerce WooCommerce Wix BigCommerce Shopify Plus WordPress Ecwid
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Leadpages Landing Pages vs Omnisend: Product Offerings
Leadpages
Leadpages offers a range of products and features designed to help you create effective landing pages. As you familiarize yourself with its product offerings, you can decide which of them to include in your list.
- Email marketing.
- PPC ads.
- Social ads.
- Small business websites.
- Social media.
- Lead generation.
- Search engine marketing.
- Demand capture.
- Landing page templates.
Omnisend
Omnisend delivers a range of features with which you can create landing pages as part of its broader email marketing and automation platform. Here’s what to expect with regards to its product offerings:
- Email marketing.
- Pop-ups and forms.
- Product reviews.
- Free plan.
- Migration tools.
- Multistore accounts.
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Leadpages Landing Pages vs Omnisend: Standout Features
Leadpages
Leadpages is remarkable for its powerful features that allow you to create effective landing pages. There are standout features the platform comes with which makes it a strong choice if you’re looking to enhance your online marketing efforts.
- Comes with a highly intuitive drag-and-drop builder that allows you to create landing pages without necessarily being tech-savvy.
- Offers an extensive collection of professionally designed templates that are optimized to help you turn leads into active customers.
- Provides A/B testing functionality so that you can know which of your pages is performing well, giving you room for data-driven optimizations.
- Allows you to create customizable lead capture forms to embed on your landing pages.
- Has pop-up forms and alert bars you can use to capture leads and promote offers on your existing website.
Omnisend offers a variety of standout features that can help you create and run effective marketing campaigns. Read the following with a keen eye:
- Allows you to engage your customers through various communication channels, such as email, SMS, push notifications, and social media.
- Comes with advanced segmentation capabilities with which you can create targeted audience segments by looking into their behaviors, preferences, and purchase history.
- Has pre-built automation templates customized for e-commerce scenarios.
- Integrates with some of the major e-commerce platforms like WooCommerce, BigCommerce, Shopify, Wix, and more.
Pros and Cons of Leadpages Landing Pages
Omnisend
Pros
- Offers free trial.
- Comes with a friendly user interface.
- Offers professionally-looking, highly-converting landing page templates.
- Optimized to be responsive to different mobile devices, ensuring great user experience.
- Offers live chat support.
Cons
- Offers no free plan.
- Has expensive pricing plans.
- Has limited CRM features.
Pros and Cons of Omnisend
Pros
- Offers a free plan.
- Allows customer engagement through multiple channels.
- Offers user-friendly automation workflows.
- Comes with advanced segmentation capabilities.
- Supports SMS campaigns.
Cons
Has no live chat feature.
Comes with expensive pricing.
Leadpages Landing Pages vs Omnisend: Customer Reviews
When it comes to what customers think, both Leadpages and Omnisend have favorable reviews. On G2, Leadpages has a 4.3 out of 5 star rating coming from 226 users who find the platform’s deliverability amazing. While on TrustRadius, Leadpages scores a 6/10 rating, coming from 98 customers.
On the other hand, Omnisend has a user rating of 4.1 out of 5 stars on EmailToolTester.com. On G2, the platform did well by scoring 4.5 out of 5 stars coming from 899 users at the time of writing this article.
From both reviews, you can tell that customers appreciate both platforms.
Leadpages Landing Pages vs Omnisend App Competitors
Unbounce: If you prioritize creating high-converting landing pages quickly and efficiently, you may find Unbounce to be a good fit. The platform is known for its A/B testing capabilities and customizable templates. You can also leverage its drag-and-drop functionality to enjoy more design flexibility.
Another thing about Unbounce is that you can leverage AI-driven insights powered by billions of conversions. These conversions help you deliver better campaign results, without increasing your budget or team size.
When it comes to pricing, Unbounce offers a free trial that spans 14 days. The platform offers four pricing plans. The Build plan costs $74/mo instead of $99, the Experiment plan is priced at $112/month instead of $149, the Optimize plan is $187/mo instead of $249, and the Concierge plan starts at $649/month.
When you opt for the yearly billing, you can save 25% of the actual amount you’re spending.
ClickFunnels: Opt for ClickFunnels if you seek an all-in-one landing page builder that comes with a sales funnel builder, sales pages, and membership sites. You can count on ClickFunnels if you’re looking to create entire sales funnels and automate marketing processes.
ClickFunnels is a highly automated platform with which you can boost your sales now with an AI sales agent. The platform offers you four steps on which you can increase your business income. You can create landing pages, ad creatives, sequence emails, and phone automation—all in one prompt with AI.
Unlike before, ClickFunnels has simplified its pricing plans, giving you only two pricing tiers to choose from. You have the Startup and Pro. You can purchase your subscriptions either monthly or annually.
The Startup plan is priced at $97 monthly or $970 a year on the annual plan. On the other hand, the Pro plan costs $297 monthly or $2,970 a year on the annual plan. You can request a custom quote should you not find what you need in any of the plans.
ActiveCampaign: Prioritize ActiveCampaign if you need a platform that automates your marketing campaigns using email marketing, CRM, and automation workflows. It also comes with an advanced segmentation tool, and email personalization which can be an ideal choice for you.
For the pricing, you have the 14-day trial when you sign up through an email. After the free trial, if you choose to continue to a paid plan, you can choose from any of its plans starting from $15/month for its Starter plan. Alternatively, you can opt for the Plus plan at $49/month, or the Pro plan which costs $79/month. The highest plan ActiveCampaign offers is the Enterprise plan which costs $145 every month.
Remember, though, that ActiveCampaign is majorly an email marketing platform, and may not be a viable competitor to Leadpages, but Omnisend.
Wix: Go for Wix if you want to build a landing page that comes with its intuitive drag-and-drop editor, making it easy for you to use, no matter your tech skill level. It comes with a vast library of professionally designed templates specifically for landing pages.
Wix comes with different pricing plans. The Light plan offers you the basic tools starting at $17/month. Its Core plan costs $29/month, the Business plan (the recommended plan) costs $36/month, and the Business Elite plan $159/month.
All you need to do is identify the right plan for you and make your financial commitment. You can upgrade or downgrade anytime you want.
Pro Tips
- Define the specific goals you want to achieve before creating your landing pages. Are you seeking to generate leads? Do you want sales conversion or event registrations? Be clear about your goal and work towards it.
- Evaluate the pricing structure and the features the platform offers. This way, you can know how much you’re willing to invest in building your landing pages.
- Choose a platform that gives you peace of mind, and doesn’t need technical skills or extensive training before you can use it.
- Assess the templates each platform offers to see if you can find the right template for your brand. You can also leverage professionally designed templates to find inspiration for your landing page creation.
- Be sure the landing page can seamlessly integrate with your existing marketing tools so you don’t have to spend extra money seeking solutions in that regard.
- Verify to see if the platform supports A/B testing so you can easily determine–whenever you want–which elements drive better conversions.
- Choose a landing page creation platform that is responsive to different types of mobile devices, making your page accessible to different categories of users.
- Opt for a solution that comes with detailed analytics and reporting. With such a feature, you can track key metrics, and make data-driven decisions.
- Check to see if the platform offers basic SEO tools to optimize your landing pages and make them visible on search engines.
- Take advantage of the free trials or demos so you can test the platform’s features and usability to see if they align with your needs. Do it before making any financial commitment.
Recap
Having come this far in this article, remember, though that Leadpages is the clear winner of this comparison. The platform helps you build high-converting landing pages with features like drag-and-drop editing, A/B testing, and extensive integrations. However, Omnisend is tailored for e-commerce, where you can market through multiple channels such as email, SMS, and push notifications.
Your choice between Leadpages landing pages and Omnisend boils down to your goals, budget, and preferences.
