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HubSpot CRM vs FreshSales CRM

(April 2025)

In This Article

Our Verdict

When it comes to customer relationship management, consider these two Notable options: HubSpot CRM and Freshsales CRM. Your choice should be based on what fits your needs best.

With HubSpot, you get a user-friendly interface that’s perfect if you want something intuitive and easy to navigate. You’ll appreciate the seamless integration with other HubSpot tools, especially if you already use these tools marketing or service hubs.

On the other hand, Freshsales CRM provides a more sales-oriented approach, making it ideal if your focus is on closing deals and tracking sales activities. You’ll love the built-in phone feature, which lets you make calls directly from the CRM, saving you time and improving efficiency. The AI-based lead scoring in Freshsales helps you prioritize leads effectively, ensuring you concentrate on the most promising prospects.

HubSpot CRM offers robust email marketing features and automation capabilities that you’ll find beneficial for nurturing leads and managing customer relationships. The free tier is generous, allowing you to manage contacts, track interactions, and create dashboards without spending a dime.

While HubSpot CRM excels in marketing automation, Freshsales CRM stands out with its workflow automation and sales pipeline management, which you’ll find invaluable for keeping your sales process organized and efficient. Freshsales CRM also offers more customization options for fields and modules, giving you greater flexibility to tailor the CRM to your specific needs.

So, when you consider HubSpot CRM and Freshsales CRM, you think about what features align with your objectives. Both platforms offer unique benefits, ensuring you find a CRM that enhances your productivity and drives your business success.

Why Choose HubSpot CRM

Who HubSpot CRM Is Best For

You find HubSpot CRM suitable if you seek a user-friendly platform to streamline your customer relationship management. You benefit from its intuitive interface, ensuring you navigate effortlessly. You need efficient contact management, and HubSpot excels in organizing and tracking interactions. You appreciate its powerful automation tools, which save you time and enhance productivity.

 

You value insightful analytics to drive informed decisions, and HubSpot provides comprehensive reports. You enjoy seamless integration with other tools, optimizing your workflow. You prefer responsive customer support, and HubSpot CRM delivers reliable assistance. You aim for growth, and HubSpot’s scalability aligns perfectly with your business expansion.

Who HubSpot CRM Isn't For

When you consider HubSpot CRM, you find it not suitable if you prioritize advanced customization. You face limitations with deeper customization, which affects complex workflows. You also experience higher costs as your business scales, especially with premium features.

You need extensive support for a large team, but HubSpot CRM offers limited phone support unless you opt for a higher-tier plan. You encounter integration challenges with non-HubSpot tools, reducing flexibility. If you require comprehensive offline access, you discover that HubSpot CRM’s reliance on internet connectivity can be a drawback.

Why Choose Freshsales CRM

Who Freshsales CRM Is Best For

You find Freshsales CRM to be an excellent fit when you seek an intuitive interface that simplifies your workflow. You benefit from robust automation features that save time on repetitive tasks. When you need insightful analytics, Freshsales CRM provides detailed reports to guide your decisions. You appreciate the seamless integration with other tools you use daily, enhancing your productivity.

 

If you value responsive customer support, Freshsales CRM delivers timely assistance to resolve issues. Consider Freshsales CRM if you also need a scalable solution that grows with your business, ensuring long-term compatibility. Additionally, when you look for affordability without compromising on features, Freshsales CRM meets your budgetary constraints.

Who Freshsales CRM Isn't Right For

Freshsales CRM may not be suitable for you if you require extensive customization options. You might find the limited ability to tailor the software to your specific needs frustrating. Additionally, if you prefer a CRM with a more comprehensive range of features out of the box, Freshsales might not meet your expectations.

 

Another consideration is if you require integration with a wide array of third-party apps and services; Freshsales’ integration options are somewhat limited compared to other CRMs. Finally, if you prioritize a user-friendly interface and intuitive navigation, Freshsales may not be the best fit, as some users find its interface less intuitive than other CRMs on the market.

HubSpot CRM vs Freshsales CRM: Main Differences

Main Differences

HubSpot CRM

Freshsales CRM

Founding Year

Founded in 2006

Founded in 2016

Company

HubSpot is a leading CRM platform known for its inbound marketing and sales software

Freshsales is a CRM software formally known as Freshworks

offering a suite of business software solution

Pricing

Offers you a free version for unlimited users with basic features

Starts at $29 per user per month, offering you advanced features like email tracking

User Interface

Have a clean, intuitive interface with easy navigation and customizable dashboards

Offers you a modern, user-friendly interface with efficient task management

Contact Management

Offers you a more robust contact management system

Focuses more on customization and integration capabilities

Email Integration

Offers seamless email integration with its intuitive interface

Provides you with a robust email tracking and scheduling features enhancing user engagement

Marketing Automation

Excels in marketing automation with its comprehensive tools for lead nurturing and email campaigns

Offers you robust automation features but with a focus on simplicity and ease of use

Reporting

Focuses on inbound marketing and sales automation

Emphasizes lead scoring and contact management

Customization

Offers you extensive customization options for workflows, deals, and pipelines

Focuses on user-friendly customization, ideal for small to medium-sized businesses

Mobile App

Offers you a robust mobile app with full functionality

Lacks some features and can be less intuitive when functional

Customer Support

Offers you comprehensive customer support with its knowledge base and ticketing system

Provides robust customer support through email, phone, and chat

Collaboration

Emphasizes team collaboration through shared contacts, tasks, and documents

Focuses on collaboration with built-in email, phone, and chat

Scalability

HubSpot CRM is more scalable with its robust features and flexibility to grow businesses

Offers you scalability through customization ideal for businesses requiring tailored solutions

Training Resources

Offers you comprehensive training resources, including tutorials

Focuses more on self-learning with limited formal training options

User Permissions

Offers limited user permission

Provides you more robust options, allowing for fine-tuned control over access within the system

Security

Emphasizes robust security measures, ensuring data encryption

Offers you secure data handling, with encryption and authentication protocols

Data Migration

Offers you seamless data migration with its user-friendly interface

Provides you easy data migration, but its process is slightly more complex

 

HubSpot CRM vs Freshsales CRM: Standout Features

HubSpot CRM

  • Instead of Freshsales CRM consider HubSpot CRM due to its:

    • Easy to navigate, making it simple for new users to get started
    • Comprehensive range of tools providing a complete CRM solution
    • Suitable for businesses of all sizes from startups to large
    • Customizable to fit specific business processes and goals
    • Powerful automation capabilities for tasks
    • Seamless integration with other tools and platforms
    • Robust analytics and reporting tools that help track performance
    • Cloud-based platform that allows access from anywhere
    • Excellent customer support and a wealth of resources
    • Cost-effective version with essential features and scalable paid options

Freshsales CRM

  • Choose Freshsales CRM over HubSpot CRM due to its:

    • User-friendly interface that ensures new users can navigate
    • Customizable to your specific business needs
    • Powerful sales automation features help streamline repetitive tasks
    • Seamless integration with various third-party applications
    • Comprehensive 360-degree view of your customer interactions
    • Advanced reporting and analytics tools help track performance
    • Robust security measures ensure that your data is protected
    • Scalable to growing business needs, making it suitable for both small businesses
    • Excellent customer support

Hubspot CRM vs Freshsales CRM: Lead Management

When seeking for the best CRM for lead management, you will notice that both HubSpot CRM and Freshsales CRM offer robust features.

HubSpot CRM gives you a user-friendly interface where you track and nurture your leads with ease. You benefit from automated email tracking, which keeps you updated on every interaction. You also enjoy the visual deal pipelines, which help you stay organized and focused.

On the other hand, Freshsales CRM provides you with powerful AI-based lead scoring. This feature prioritizes your leads based on their engagement, helping you focus on high-potential clients. You find advanced phone integration within Freshsales CRM, making calls directly from the platform seamless. This saves you time and enhances your productivity.

When you compare the two, you notice that HubSpot CRM is excellent for those who value simplicity and comprehensive tracking without a steep learning curve. Freshsales CRM, however, stands out with its AI capabilities and integrated phone features, which are ideal if you seek a more data-driven approach.

Both platforms empower you to manage leads effectively, but your choice depends on whether you prioritize ease of use or advanced technological features. Either way, you equip yourself with tools that elevate your lead management process.

Hubspot vs Freshsales CRM: Marketing Automation

When choosing a CRM, you need to compare HubSpot CRM and Freshsales CRM based on marketing automation.

HubSpot CRM gives you a complete suite of marketing automation tools. You benefit from email marketing, social media management, and advanced analytics. With HubSpot, you create personalized workflows, ensuring you target the right audience at the right time.

Freshsales CRM, on the other hand, provides robust marketing automation features but focuses more on sales activities. You can automate emails, segment contacts, and use AI-driven insights. However, you may find its marketing automation tools less extensive compared to HubSpot.

You notice that HubSpot integrates seamlessly with other HubSpot tools, offering you a unified platform for marketing, sales, and customer service. Freshsales integrates well with various third-party apps, giving you flexibility but requiring more manual setup.

In essence, if you prioritize comprehensive marketing automation, you find HubSpot CRM a more suitable choice. However, if you prefer a CRM with a strong sales focus and flexible integrations, Freshsales CRM fits your needs better.

Pros and Cons of HubSpot CRM

Pros

Ignore Freshsales CRM and go for HubSpot CRM because it:

  • Simplifies lead management.
  • Offers robust integration options
  • Provides comprehensive reporting features
  • Enables personalized email marketing
  • Facilitates easy team collaboration
  • Helps in tracking customer interactions
  • Provides a free version for small businesses

 

Cons

Don’t overlook Freshsales CRM in favor of HubSpot CRM, as you may:

  • Incur higher expenses having larger teams
  • Require some training to use effectively
  • Need Integration with other tools which can be complex
  • Experience limited customization options for some features
  • Incur higher-priced plans for advanced features
  • Have reporting features which are more advanced

Pros and Cons of Fresh Sales CRM

Pros

  • Consider Freshsales CRM over HubSpot   because it

    • Organizes customer interactions
    • Enhances communication with customers through integrated email
    • Helps sales teams prioritize leads and close deals
    • Enables access to CRM functions on-the-go
    • Integrates with other tools like email marketing platform
    • Provides reliable customer support to help users resolve issues

Cons

  • Consider HubSpot and ignore Freshsales as you may:

    • Experience steep Learning Curve
    • Have limited free version
    • Incur prohibitive cost for smaller businesses or startups with limited budgets
    • Encounter reported occasional bugs and glitches
    • Requires a stable internet connection for full functionality

Zoho CRM Lead Management vs Apptivo CRM: Customer Reviews

When comparing customer reviews of HubSpot CRM and Freshsales CRM, it’s evident both platforms have strong followings but cater to different needs.

 

HubSpot CRM receives high praise for its user-friendly interface and seamless integration with other HubSpot tools. Customers appreciate its comprehensive free tier, which offers robust features like contact management and email tracking.

 

Reviewers often highlight the intuitive dashboard and the quality of customer support. However, some users note that advanced features can become pricey and the platform may not scale well with rapidly growing businesses.

 

Freshsales CRM, on the other hand, is commended for its AI-powered lead scoring and automation capabilities. Users find it particularly beneficial for sales teams due to its built-in phone and email functionalities. However, some customers report occasional bugs and a steeper learning curve for new users.

HubSpot CRM vs Freshsales CRM: Competitors

When you explore the world of CRM solutions, you’ll find a few standout competitors to HubSpot CRM and Freshsales CRM. Each of these options brings unique strengths to the table.

First up, you have Salesforce CRM. You can’t talk about CRM without mentioning Salesforce. You benefit from a robust platform that offers a wide array of customization options. Whether you need intricate workflows, detailed reporting, or powerful automation, Salesforce has you covered.

Next on the list is Zoho CRM. If you’re looking for a cost-effective yet powerful solution, Zoho CRM fits the bill perfectly. You get an intuitive interface that is easy to navigate, making it ideal for businesses of all sizes. Zoho CRM offers a suite of tools that cover sales, marketing, and customer support, ensuring a holistic approach to managing your customer relationships.

Then, you should consider Pipedrive. For a sales-focused CRM, Pipedrive stands out with its simple, visual pipeline management. You can easily track your sales activities and deals with its intuitive drag-and-drop interface. Pipedrive excels in offering automation features that save you time on repetitive tasks, letting you focus on closing deals.

Lastly, there’s Microsoft Dynamics 365. If you already use Microsoft products, Dynamics 365 offers seamless integration with tools like Outlook, Office 365, and LinkedIn. You benefit from a powerful CRM solution that provides deep insights into customer interactions and behaviors.

Pro Tips

To make the right choice between HubSpot CRM  and Freshsales CRM, use these pro tips:

  • Identify what your business specifically requires from a CRM
  • Consider the user-friendliness of each CRM
  • Evaluate the CRM’s ability to integrate with other tools your business uses
  • Think about your long-term business growth
  • Determine how much customization you need
  • Consider the quality and availability of customer support
  • Compare the pricing structures of both CRM
  • Examine the reporting capabilities
  • Take advantage of free trials to test each CRM’s features in real-world scenarios

Recap

When you choose between HubSpot CRM and Freshsales CRM, you consider your business needs. HubSpot CRM offers a user-friendly interface, powerful marketing tools, and excellent integration options, perfect for scaling. Freshsales CRM, however, excels in lead management with its AI-driven insights and robust automation features.

 

While you find HubSpot ideal for inbound marketing and comprehensive customer tracking, Freshsales stands out for its advanced lead scoring and intuitive contact management. Your decision hinges on whether you prioritize marketing capabilities or sales automation.

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