Brevo Landing Page Review: Our Verdict
Brevo (formerly Sendinblue) is a landing page solution that helps you turn visitors into buyers. The company, headquartered in Paris, provides a wide range of tools and resources to aid you in growing your traffic, and ultimately converting.
You can build a landing page from zero to finish, or utilize an existing template from over 60 options.
With Brevo’s strategic content creation tool, engaging design, and clear call to action, you can successfully run an ad campaign across different platforms, and attract visitors to your landing page.
To learn more about Brevo landing page solution, check out the following information:
Corporate Office
55 Rue d’Amsterdam, 75008 Paris, France.
Phone number: +33175434904
Website: www.brevo.com
Pros
- Offers a user-friendly interface.
- Provides free plan.
- Renders responsive customer support.
- Lets you seamlessly integrate with WordPress.
- Helps you promote your brand.
- Collects leads for you.
- Shares your landing page link to attract visitors.
- Comes with a default hosting service on sibpages.com.
Cons
- Is quite expensive.
- Has limited third-party integrations.
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1. Brevo Landing Page Review: Who Brevo Landing Page Is Best For
Consider Brevo landing page if you:
- Run a Small to Medium-Sized Business: Brevo offers scalable marketing tools including marketing automation, comprehensive email marketing, and CRM, designed to meet your needs, especially if you have a small team or a tight budget.
- Operate an Enterprise: With Brevo, you get customizable enterprise solutions and strong market deliverability. You can also handle large-scale campaigns and integrate with existing systems to get advanced analytics.
- Own a Sales or Marketing Platform: Brevo’s collection of sales and marketing tools such as email, SMS, WhatsApp campaigns, and automation can help you manage the sales pipeline, get high traffic, and increase revenue.
- Run a Conversations Platform: Brevo uses its multi-channel communication solution to boost your customer service experience. It builds and encourages strong interactions, and helps visitors better connect with you.
2. Brevo Landing Page Review: Who Brevo Landing Page Isn’t Right For
Steer clear from Brevo landing page if you:
- Have an Extremely Tight Budget: Understand that Brevo can be quite expensive, especially if you’re just starting as a business. You may find it burdensome to invest Brevo, if you want to get the necessary features. Except you’ll play along with its free plan.
- Seek Extensive Integration Requirements: Look somewhere other than Brevo, if your marketing stack requires a wide collection of tools and native integration capabilities.
3. Brevo Landing Page Review: What Brevo Landing Page Offers
Brevo offers a wide range of landing page solutions to aid you run an effective campaign, turning visitors into customers. Check out some of the features Brevo offers.
- Brand Promotion: Brevo can help spread the word, and promote your brand, telling customers about what you offer–products and services–via its landing page solution.
- Leads Collection: With Brevo’s landing page solution, you can easily add forms to any page, and grow your contact list. You can also share gated content.
- Links Sharing: You can share your Brevo landing page through emails, ads, and social media.
- Responsive Design: You have two options when building a landing page with Brevo: You can create one using a premade template, or simply start from scratch.
4. Brevo Landing Page Review: Brevo Landing Page Details
- Brand Promotion: With Brevo, you can seamlessly integrate your social media accounts, including sharing buttons so users can distribute your content directly from your landing page. That way, your brand’s reach is intensified and broadened. Another thing with Brevo’s brand promotion features is that the platform allows you to embed videos, images, and interactive content, to capture visitors’ attention. Remember that your promotion is fruitless if visitors don’t see what you’re promoting. You want to make what you’re marketing look and feel realistic. Brevo has that sorted out for you.
- Leads Collection: If you’re thinking of growing your list, Brevo has a feature for that. You can add forms to any page so that visitors can fill and get signed up for your email list. By implication, you’re growing your list. Once you’re done compiling your list, Brevo helps you set up automated email responses and workflow. The leads you collected are synced with Brevo’s built-in CRM. The entire process makes your work easier.
- Links Sharing: What’s the use of creating a landing page if it’s not sharable? You want your page to get to as much audience as possible. Some of the ways to do that is through emails, ads, and social media sharing. Brevo helps you to create custom, branded landing page URLs. Mind you, when your links are branded, or customized, they stand out from your competitors, and at the same time improve users’ trust and click-through rates.
- Responsive Design: In an age of rapid technological improvement, user experience is constantly changing. Gone are the days when you only get web-based information through a desktop computer. Time has changed, including how customers use products. Brevo offers responsive designs that ensures that your landing page provide an optimal viewing experience across a wide range of devices–phone, tablet, laptop, and desktop. You have two options when creating a landing page: You can either create using existing template or start a custom design, from scratch.
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5. Brevo Landing Page Review: Where Brevo Landing Page Stands Out
Brevo has several stand-out features concerning its landing page solution. You can find them attractive especially if you’re seeking to improving your online marketing goals.
Easy-to-use Interface: The simplicity you find in creating and using Brevo’s landing page can be interesting. The platform offers you a variety of templates and drag-and-drop tools to quickly begin your page creation process. Also, it is optimized to fit properly across all devices so your visitors can find it convenient no matter the gadgets they’re using.
Free Plan: It’s probably one of the best things to find on Brevo. The free plan is not about the zero charges, but also, the opportunity to experience how the platform works. If you don’t find the features you’re seeking, you can easily decide to walk away–thanks to the free plan.
Integrations: As a landing page builder, Brevo offers integration options you can leverage. For instance, the platform allows you to integrate with WordPress. You can also integrate Brevo’s landing page with its email marketing tools.
Lead Management: Brevo helps you collect leads through its landing pages. These leads are automatically sorted out and managed within Brevo’s platform. Beyond lead management…you can score leads. By scoring leads, you can monitor the behavior and attributes of leads, and prioritize and customize follow-up actions.
6. Brevo Landing Page Review: Where Brevo Landing Page Falls Short
Brevo offers an excellent landing page solution, no doubt about it. However, it’s not always rosy with Brevo. There are areas where the platform falls short, and you must take cognizance of these areas.
Brevo is Expensive: When compared to alternative lenders, Brevo seems to be on the high side of the equation. Brevo’s fee begins at $9/month for the Starter plan. The Business plan is charged at $18. Some of Brevo’s competitors charge less and offer similar solutions. you can always compare and choose a landing page-building option that falls within your budget.
Limited Third-party Integration: While Brevo offers integration functionality, be aware that Brevo’s integrations are not as extensive as some competitors like Zapier, HubSpot, and the like. If you run a business that uses highly specialized tools for marking and promotion, you might find Brevo a little limiting.
7. Brevo Landing Page Review: How to Qualify for Brevo Landing Page
Before you can begin using Brevo for building your landing page, there are a couple of criteria you must meet. Here’s a quick guide to help you get things right and start your landing page creation ASAP.
- Create a Brevo account by visiting its website.
- Choose a plan to work with… preferably, start with the free plan and upgrade later.
- Take time to study how the platform works, including its terms and conditions.
- Optimize your account by entering all the necessary business information needed.
- Start creating your landing pages.
To create a landing page on Brevo:
- Log in to your Brevo account.
- Go to the landing page section and click on “Create a new landing page.”
- Choose a template or simply start by creating one from scratch if you’re already good with web sciences.
- Customize your landing page to align with your brand identity.
- Make your pages intuitive across all devices.
- Set up lead management, automation, and SEO.
- Click on “Publish” if you’re done with setting up your page.
8. Brevo Landing Page Review: Alternatives to Brevo Landing Page
HubSpot Landing Page
Choose the HubSpot landing page if you want a great choice for driving more leads and sales, using its arrays of features including mobile optimization, A/B testing, CRM integration, and more.
HubSpot offers you a free landing page builder where you can craft and test-run the page(s) you’ve built. The platform is so simplified that you don’t need any help from IT personnel.
In addition, you have access to conversion analytics and SEO suggestions, to enable you to optimize your landing page.
Mind you, HubSpot charges you a fee in case you need more advanced features that can assist you in supercharging your marketing campaigns. You can choose from one of its premium plans–Starter, Professional, and Enterprise editions.
Being part of HubSpot’s Hub, the least price begins at $800/mo–this includes other solutions. If you want tailored pricing for the landing page solution, speak with a HubSpot customer representative.
Instapage
Think about Instapage if you’re seeking a dedicated, targeted, and post-click landing page builder. The platform helps you to optimize your lead capture and nurturing processes. The platform also comes with a set of powerful marketing automation tools.
Also, you don’t have to be a tech wizard to build your landing page on Instapage. Its user-friendly drag-and-drop builder makes the whole process interesting.
When it comes to pricing, Instapage is on the expensive side. It might not be the best option for you if you’re on a tight budget.
Prices for building a landing page on Instapage begin at $79/mo for its ‘Create’ plan and can accommodate 15,000 unique monthly visitants. The Optimize plan costs $159/mo and allows up to 30,000 unique monthly guests.
Alternatively, you can ask for a custom quote if you seek more than 30,000 unique monthly visitors. Your call!
LeadPages
Consider LeadPages if you’re an entrepreneur, or small business marketer who is looking for new customers. The platform–being best-in-class–helps you to generate leads using plenty of tools available for you.
You can build high-converting landing pages with ease, get industry-leading coaching from experts, and access a huge collection of conversion toolkits.
The platform offers three plans–Standard, Pro, and Advanced. The Standard plan begins at $37 per month, while the Pro plan costs $74 monthly.
For the Advanced plan, you must speak with a sales representative to get an actual quote. The Advanced plan is reserved for you, just in case you need tailored services.
Keep in mind that you’re paying less if you purchase a plan based on yearly billing rather than the typical monthly payment method. For instance, you’re saving $144/year if you are billed annually for purchasing the Standard plan.
9. Brevo Landing Page Review: Customer Reviews
Brevo is a top-rated landing page solution recognized by major review sites such as G2, Capterra, and Getapp.com, among others.
On G2, Brevo has an amazing rating with 4.5 stars out of 5-star rating. The reviews come from over 700 verified users. Its canon for judgment includes several factors such as customer service, user interface, features, price, and more.
On Capterra, however, Brevo performs excellently well with a 4.5 out of 5 stars–coming from over 1,900 verified reviews. The reviews were gathered based on factors such as ease of use, customer service, features, and value for money.
Getapp.com shares a similar rating with G2 and Capterra, holding a 4.5-star out of 5-star rating from 1,900+ users.
From the above reviews, coming from different vetted sites, you can tell that Brevo is generally doing well, especially when it comes to landing page solution.
However, the final verdict relies on you. You’ve gotta decide if the Brevo landing page is what you want. Evaluate your needs and check your budget to see if you are making the right decision by purchasing the Brevo landing page.
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Pro Tips
- Write compelling headlines that capture the solution you provide.
- Negotiate plan prices to get better deals.
- Make sure your call to action is properly positioned and practical.
- Use top-quality, compelling visuals to capture visitors.
- Include testimonials, case studies or trust badges to boost trust.
- Write your content on how your products or services can benefit your customers.
- Go for site optimization to ensure your landing pages look and function greatly across all devices.
- A/B test your approach and see what’s working and places you need to improve on.
- Leverage Brevo’s analytics tool to monitor your performance, including conversion rates.
- Position your forms very prominently so visitors can easily see them.
- Consider alternative providers and see if you can get better deals.
- Monitor how visitors use your page by leveraging Brevo’s analytics tool.
Recap
Building a landing page on Brevo is a great choice to make. You have seen, so far, that the platform offers amazing tools that help you generate leads and convert visitors to regular buyers.
The platform’s landing page solution offers an intuitive interface, integration, link sharing, and the availability of a free plan.
If you’re on a budget, you may find this Brevo expensive. Plus, it offers limited third-party integration.
So, the ball is in your court. You know what you want–your business needs, and how much you’re willing to invest in marketing your business.
