Bitrix24 Lead Management Review: Our Verdict

Bitrix24 offers lead management solutions, providing tools that help you capture leads and supercharge sales. The platform supports over 10 million businesses and offers free solutions.
Bitrix24 has a reputation as one of the top 10 lead management solutions given by PCMag for three consecutive years.
Its automated lead generation and management make things even easier for you, by capturing, nurturing, and converting those leads.
To learn more about this company, check out the following details:
Bitrix24
Head Office
700 North Fairfax St., Suite 614-B, Alexandria, VA 22314, USA.
Phone Number: +1-703-740-8301 (for Voicemail)
Website: www.bitrix24.com
Pros
- Offers free plan up to 5G, forever.
- Helps you manage tasks and projects.
- Provides 30-day free trial.
- Manages listings.
- Offers contact center.
- Has a pool of lead generation tools.
- Comes with advanced email functionalities.
- Assists you in managing files.
Cons
- Has expensive premium plans compared to other providers.
- Includes a learning curve.
- Has a not-so-intuitive interface.
1. Bitrix24 Lead Management Review: Who Bitrix24 Lead Management Is Best For

Consider Bitrix24 lead management if you:
- Seek an All-in-One Solution: On Bitrix24, you integrate CRM, communication, collaboration, and project management tools. You don’t have to stress yourself sourcing for several software solutions. You can also enjoy seamless data flow even if you have different business functions.
- Crave an On-the-Go Lead Management Solution: You don’t have to be in an office, seated on a chair with your desktop on your table to access Bitrix24’s lead management solution. The platform offers mobile apps for iOS and Android so you can manage leads on the go.
- Run a Small to Medium-Scale Enterprise: Part of Bitrix24’s responsibilities is to cater to SMBs by providing lead management solutions. It gives you a comprehensive solution that helps you manage projects, improve team collaboration, and integrate CRM.
- Lead a Sales Team: With Bitrix24 lead management, you have access to tools and features that help you score leads, and automate workflows. You also have access to integrated communication tools so that you and your team can prioritize and interact with leads that are the most promising.
- Want a Free Solution: If you’re on a tight budget and seek a lead management solution at no cost, you can leverage Bitrix24’s free version. With the free version, you have access to basic features that can get you started in the meantime until you’re ready to scale things up. Remember, the platform offers paid plans that come with advanced features and tools.
- Desire to Automate Your Lead Management Process: You don’t have to engage in lead management tasks repeatedly. Bitrix24 offers automation features to help you assign leads, follow up on leads, and market your products and services via email.
2. Bitrix24 Lead Management Review: Who Bitrix24 Lead Management Isn’t Right For
Don’t choose Bitrix24 lead management if you:
- Are Seeking an Easy-to-use User Interface: While Bitrix24 offers lead management solutions–including free tools–the platform comes with a steep learning curve. Its extensive features and customization options can be overwhelming, especially if you’re new to CRM and lead management activities.
- Want Top-Notch Customer Service: Understand that Bitrix24 has mixed reviews concerning its customer support. It’s something you should take note of, especially if customer service is at the peak of your scale of preference when it comes to lead management solutions. For instance, Bitrix24 has a 3.8-star rating on Forbes, while having a 2.8-star rating on Trustpilot. That’s below excellence.
- Desire Cheap Premium Features: Aside from its free plan which offers basic tools, Bitrix24’s advanced features and tools for lead management come with expensive fees compared to alternative providers. Premium prices for Bitrix24 start from $61/month for monthly billing or $49/month for yearly billing.

3. Bitrix24 Lead Management Review: What Bitrix24 Lead Management Offers

Bitrix24 lead management offers a variety of solutions to help you and your team attain better results when it comes to lead acquisition, scoring, nurturing, and converting. Read on to discover the features the platform offers.
Lead Acquisition: Leverage Bitrix24’s tools to capture leads across multiple sources.
Lead Scoring: Find out the most promising leads using factors such as demographics, engagement level, behavioral data, and lead sources.
Lead Nurturing: Bitrix24 provides you with relevant tools that help you develop relationships with potential customers at every sales stage.
Lead Conversion: Turn all your leads into actual customers using Bitrix24’s tools and strategies to maximize sales.
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4. Bitrix24 Lead Management Review: Bitrix24 Lead Management Details
Bitrix24, as a lead management solution, has comprehensive features and tools that simplify your CRM module. Dive in a little deeper to see the details this platform offers.
Lead Acquisition: Lead management begins with the acquisition of leads using a set of tools and features, all of which, you can find right in the Bitrix24 platform. The tools and features include customizable web forms, bulk email and SMS campaigns, rule-based lead qualification, CRM duplicate control, Ad campaigns, and lead conversion tools.
Lead Scoring: By scoring leads, you set up follow-up efforts that are based on factors such as the visitors’ activities, demographics, and engagement levels. You can also qualify certain leads by including custom fields to gather particular information about them. This way, you know exactly which leads are qualified to go to the nurturing stage.
Lead Nurturing: Bitrix24 has relevant tools that help you nurture relationships with potential customers–through every possible channel–as you have better business interactions with them. With tools available at your disposal, you can easily contact your leads by sending them emails or SMS, placing calls, engaging in voice broadcasting, or reaching out through social media messaging–all from the Bitrix24 sales dashboard.
Lead Conversion: When a web form, email, phone call, message, or comment is submitted on social media, you can turn it into a lead and include it in your CRM. The good thing is that you can perform the said action using Bitrix24 sales management software for free. After all, the goal is to turn visitors into customers, right?
5. Bitrix24 Lead Management Review: WhereBitrix24 Lead Management Stands Out

While Bitrix24 is one of the many lead management solutions in the marketplace, some features set it apart from the competition. Read on to find out more.
Free Plan Up to 5G: Unlike most of its competitors, Bitrix24 allows you to enjoy its free plan, giving you access to online storage of up to 5GB. This plan is most suitable if you’re running a small business or have a diminutive team. Aside from the free 5GB online storage, you also have access to an unlimited number of users, limited CRM functionality, one pipeline, and unlimited deals. Even though it doesn’t offer unlimited invoices, CRM analytics, and unlimited leads, you can count on the free plan to solve some of your basic lead management needs.
Contact Center: You can’t successfully manage leads if you don’t have a module designed to centralize and manage all customer communications. This is where Bitrix24 stands out. With its contact center unit, you can improve how you service your leads, simplifying communication processes, and solidifying customer relationships. With features like web live chat, Interactive voice response, omnichannel support, and more…you can enhance customer experience at every touchpoint.
Advanced Email Features: With Bitrix24’s comprehensive suite of sophisticated email features, you can simplify communication, and improve collaboration. Its integration tool allows you to link multiple email accounts such as Gmail, Outlook, Yahoo, and more, into one unified inbox. You can turn existing emails into tasks, schedule when to send emails, and set up an auto-responder. There’s so much you can benefit from the platform’s advanced email features.
6. Bitrix24 Lead Management Review: Where Bitrix24 Lead Management Falls Short
Understand that no business is perfect, including Bitrix24. The platform has places it needs to improve on. Read on to find out more.
Expensive on Premium Plans: If you’re on a tight budget, and yet, need some advanced tools at affordable prices, Bitrix24 might not be the right option for you. You might need to consider alternative providers as the platform falls short in the area of pricing.
Not Suitable for All Users: While Bitrix24 offers an incredible lead management solution, it’s not suitable for every kind of user. It comes with a steep learning curve and a not-so-intuitive interface. If you’re not familiar with CRM features and functionalities, Bitrix24 may not be the right place for you to start from.
7. Bitrix24 Lead Management Review: How to Qualify for Bitrix24 Lead Management

When considering Bitrix24 for your lead management solution, there are criteria you must meet and there are also factors you must put in place to determine if the platform is suitable for your lead management needs. Here’s a quick guide to prep you for the task ahead.
- Understand your business requirements, and assess the features that align with those needs.
- Assess how much you’re willing to invest in lead management solutions.
- Make sure Bitrix24 can scale with your business as it expands.
- Create a Bitrix24 account so you can access its lead management solution.
- Configure your Bitrix24 account and choose a plan that’s most suitable for your business needs.
- Scout for useful third-party tools you can integrate with.
- Speak with a customer representative to get tailored solutions, if you can’t find what you’re seeking in the regular plans.
8. Bitrix24 Lead Management Review: Alternatives to Bitrix24 Lead Management
Zoho CRM Lead Management
If you’re seeking an alternative lead management platform that offers an affordable pricing model, Zoho stands as a viable competitor, when compared to Bitrix24. Just like Bitrix24, Zoho allows you to capture, score, nurture, and convert leads into active buyers.
Prices for Zoho start at $14 per user, per month, when billed yearly. But if you choose the per-monthly billing, you’re gonna pay $20 per user/month. The same principle applies to other paid plans.
Insightly
Consider Insightly when looking for a CRM lead management solution, specifically designed for small to medium-scale businesses. The platform offers different pricing models, starting from a forever-free plan. The costs of the premium plans begin from $29/user/month, billed every year.
Insightly is also a great choice especially if you’re looking for tools and features that help you acquire, score, nurture, and convert leads. As usual, you can always request custom quotes/features that best address your specific business needs and functionalities.
HubSpot CRM
Prioritize HubSpot CRM if you’re seeking a platform that is well-known, easy to use, has a great reputation in lead management solutions, and has a large customer base. The platform provides an extensive number of tools you can use to manage leads that convert. With its set of tools and features, you can solve your marketing, sales, and customer service needs.
Just like Bitrix24 and Zoho, HubSpot provides a free plan where you can access basic lead management tools and features for free, forever. If you want advanced features and want to scale things up in your business sales and marketing campaigns, HubSpot has just the right plans for you. Its premium plans start at $15/month up to $800/month.
HoneyBook Lead Management
Leverage HoneyBook lead management tools and features if you want to capture, qualify, convert, and manage leads–from a single platform. It is one of the best-performing lead management platforms on the net according to trusted review sites like GetApp, Forbes, and Capterra.
While the above might not be the only criteria for choosing your lead management solution, you can find some useful insights regarding what to expect from the platform.
Its prices begin at $16/month/ billed yearly. From time to time, the platform offers discounts on its plans–usually up to 50%. It’s up to you to make your choice.
9. Bitrix24 Lead Management Review: Customer Reviews
On average, Bitrix24 has a very positive overall rating from major review sites. On Gartner, Bitrix24 rates 4.2, 4.1 stars on G2, and 4.2 stars on Capterra. The common applause the platform has from these review sites includes the provision of good management tools, and offering comprehensive solutions.
However, Trustpilot doesn’t seem to agree with the above-named review sites. On Trustpilot, Bitrix24 has a 2.8 out of 5-star rating stemming from 55 reviews. However, these reviews aren’t limited to Bitrix24’s lead management solution.
You can see from the above reviews that there are mixed feelings about the platform. But that’s okay. It’s normal to have such a situation. After all, humans think differently.
This is why you must assess your business needs, and budget, and see if most of what the reviewers are saying impacts you. Also, seek help from a friend or family who has used Bitrix24 for his/her lead management needs. That way, you can gather first-hand insights so you can make informed decisions.
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Pro Tips
- Decide how much you’re willing to invest in lead management solutions.
- Write down all the features and tools you may need to help you minimize costs.
- Seek professional help especially if you’re new to CRM and lead management activities.
- Select the appropriate plan that provides the basic tools and features you need.
- Don’t neglect integration tools if you want to get the best solution.
- Streamline your campaign and business operations using automation tools.
- Download the Bitrix24 mobile app for flexibility and convenience.
- Keep yourself informed with the latest news about the company to know when to leverage discounts and promos.
- Don’t share personal information with the crowd.
Recap
Choosing Bitrix24 for your lead management needs can be rewarding. You have access to tools that help you acquire, score, nurture, and convert leads into active buyers.
As a platform that supports over 10 million businesses, you can benefit from its free plan and enjoy up to 5GB of online storage. You can also manage listings, manage tasks, and projects.
Should you choose Bitrix24 for your lead management?
The answer depends on your specific business sales and marketing needs. Also, your budget is crucial as you decide whether to use Bitrix24 or not.
Bottom: Bitrix24 lead management is the go-to platform you should consider.