ActiveCampaign Landing Page Review: Our Verdict
- ActiveCampaign Landing Page Review: Who ActiveCampaign Landing Page Is Best For
- ActiveCampaign Review: Who ActiveCampaign Is Not Right For
- ActiveCampaign Landing Page Review: What ActiveCampaign Landing Page Offers
- ActiveCampaign Landing Page Review: ActiveCampaign Landing Page Details
- ActiveCampaign Landing Page Review: Where ActiveCampaign Landing Page Falls Short
- ActiveCampaign Landing Page Review: Where ActiveCampaign Landing Page Falls Short
- ActiveCampaign Landing Page Review: How to Start ActiveCampaign Landing Page
- ActiveCampaign Landing Page Review: Alternatives to ActiveCampaign Landing Page
- ActiveCampaign Landing Page Review: Customer Reviews
Pro Tips
Recap
ActiveCampaign Landing Page Review: Our Verdict
Transform your marketing game with ActiveCampaign’s powerful landing page builder. Whether you’re a seasoned pro or just starting, this tool offers exceptional value, with unlimited email sends for up to 250,000 contacts. Drive conversions with stunning, high-converting landing pages, and enjoy prominent automations that deliver individual campaigns. While it has no free plan, its 14-day trial period lets you explore its features for free.
Pros
- Offers unlimited email sends for up to 250,000 contacts with all plans, providing exceptional value for businesses managing large email lists.
- Ensures a high deliverability rate of over 95%, increasing the likelihood of your emails reaching subscribers’ inboxes.
- Empowers you with industry-leading automations, enabling the creation of personalized and targeted campaigns based on various triggers, conditions, and actions.
- Provides top-notch analytics and reporting, offering valuable insights into email performance, customer behavior, and revenue attribution.
- Enables split testing of up to five emails simultaneously, facilitating optimization of email content and design for better conversions.
- Supports SMS campaigns, allowing for the integration of text messages into your marketing strategy for enhanced reach and engagement.
Cons
- Lacks a free plan, unlike competitors such as Mailchimp and Zoho Campaigns, limiting accessibility for new users. Its trial is restricted to 100 contacts and 100 emails.
- Features a confusing interface, making it challenging for beginners to navigate and customize emails. Users often encounter glitches.
- Offers limited integrations with its basic plan, forcing you to upgrade for more functionality at additional costs.
- Provides basic email templates and lacks a readily available stock image library, requiring you to source your images.
- Becomes expensive for businesses with over 250,000 contacts, with significant price increases beyond this threshold. Extra charges apply to SMS campaigns.
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1. ActiveCampaign Landing Page Review: Who ActiveCampaign Landing Page Is Best For
Opt for ActiveCampaign Landing Page if you:
- Want to create stunning, high-converting landing pages effortlessly using user-friendly templates.
- Aim to capture leads, sell products, or initiate automated workflows seamlessly through landing pages integrated with ActiveCampaign’s email marketing and CRM tools.
- Seek to test and refine your landing pages efficiently with analytics and reporting features.
- Desire to personalize your landing pages dynamically, tailoring content based on valuable customer data.
- Value saving time and resources using a single platform for your landing pages and other essential marketing tasks.
2. ActiveCampaign Review: Who ActiveCampaign Is Not Right For
ActiveCampaign Landing Page is not suitable for you if you:
- Prefer basic newsletters over complex marketing automation.
- Have a tight budget and you’re looking for a more affordable option.
- Lack permission to email your contacts, as ActiveCampaign strictly enforces permission-based marketing.
3. ActiveCampaign Landing Page Review: What ActiveCampaign Landing Page Offers
ActiveCampaign Plans:
Lite:
- Price: $29 per month (annual billing) or $39 per month (monthly billing)
- User(s): 1
- Contacts: Up to 1,000
- Features: Email & Marketing Automation, Automation & Campaign Reports, Custom Chat & Email Support, Inline Forms, API & Webhooks, Site & Event Tracking, Goals
Plus:
- Price: $49 per month (annual billing) or $70 per month (monthly billing)
- User(s): 3
- Contacts: Up to 1,000
- Features: Everything in Lite including Landing Pages, Pop-Up and Modal Forms, Facebook Custom Audiences & Lead Ads, Lead Scoring, WooCommerce, Shopify & BigCommerce Integrations, Unique Content, Custom Mailserver Domain
Professional:
- Price: $149 per month (monthly billing) or $187 per month (annual billing)
- User(s): 5
- Contacts: Up to 2,500
- Features: Everything in Plus including Predictive Sending AI, Split Automation, Salesforce Integration, Marketing Attribution Reporting, Microsoft Dynamics 365 Integration, Website & In Application Messages, Conversions
Enterprise:
- Price: $259 per month (annual billing) or $323 per month (monthly billing)
- User(s): 10
- Contacts: Up to 2,500
- Features: Everything in Professional plus Custom Reporting, Custom Objects, Single Sign-On, HIPAA Support, Uptime SLA, Unlimited Email Testing
4. ActiveCampaign Landing Page Review: ActiveCampaign Landing Page Details
- Email Marketing & Marketing Automation: Use email campaigns and automated processes to nurture your leads, engage your customers, and drive conversions through target messaging and workflows.
- Personalized Chat & Email Support: Enjoy custom assistance and communication through live chat and email channels, addressing your inquiries and concerns in a unique manner.
- Inline Forms: Make use of this form to submit information without navigating to a separate form page.
- API & Webhooks: Optimize these tools and protocols that allow different software applications to communicate with each other, enabling integration and data exchange between systems.
- Goals: Set specific objectives or targets as a marketer to measure the success of your marketing campaigns and initiatives, providing a benchmark for performance evaluation and optimization.
- Landing Pages: Use web pages specifically to capture leads or prompt a specific action from your visitors especially during marketing campaigns to drive conversions.
- Facebook Custom Audiences & Lead Ads: Create custom audience segments based on specific criteria and target each one with unique ads on Facebook. Lead Ads enable your collection of lead information directly within Facebook’s platform.
- Lead Scoring: Assign scores to your leads based on interactions and engagement with marketing efforts, helping you prioritize and identify the most promising leads for follow-up and conversion.
- Pop-Up and Modal Forms: Capture visitor information or prompt an action with these forms that appear as overlays on web pages. Pop-ups typically cover the entire screen, while modal forms appear within the existing browser window.
- Site & Event Tracking: Monitor and analyze user behavior on websites and track interactions with specific events, such as clicks, downloads, or form submissions, to gain insights into user engagement and preferences.
- Automation & Campaign Reports: Execute marketing tasks automatically and generate reports that analyze the performance and effectiveness of marketing campaigns, providing valuable insights for optimization.
- Unique Conditional Content: Display content dynamically to users based on prior conditions or criteria, allowing for personalized experiences suitable to individual preferences or behaviors.
- WooCommerce, Shopify & BigCommerce Integrations: Integrate with popular e-commerce platforms like WooCommerce, Shopify, and BigCommerce, enabling seamless data exchange between your ActiveCampaign platform and other platforms for suitable marketing and sales processes.
- Custom Mailserver Domain: Send emails through your own custom domain as a user rather than using the default domain that ActiveCampaign provides, enhancing brand credibility and deliverability.
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5. ActiveCampaign Landing Page Review: Where ActiveCampaign Landing Page Stands Out
- Offers a comprehensive suite of integrated marketing tools including email marketing, CRM, automation, landing pages, and SMS marketing.
- Boasts a high deliverability rate, ensuring successful email delivery to your recipients’ inboxes.
- Has a reputation for its industry-leading automations, empowering your business to create sophisticated workflows.
- Provides top-notch analytics and reporting capabilities for data-driven decision-making.
- Offers unlimited email sends for up to 250,000 contacts across all plans, ensuring scalability and flexibility.
6. ActiveCampaign Landing Page Review: Where ActiveCampaign Landing Page Falls Short
- Lacks a free plan, unlike competitors, making it less accessible for users with small contact lists.
- May not scale well for larger businesses, lacking features and integrations to support complex needs.
- Requires significant manual work, such as data entry and campaign creation, which can be time-consuming and prone to errors.
7. ActiveCampaign Landing Page Review: How to Start ActiveCampaign Landing Page
To start creating a landing page with ActiveCampaign, follow these steps:
- Go to the ActiveCampaign website and select from the dropdown, under Marketing, click on “Landing Pages” on the ActiveCampaign page.
- Enter your email on that page to access the 14-day trial. Then, enter your name and phone number.
- After entering your basic details, fill in details about your business like how many contacts you have, the number of employees, and what industry your business is in.
- Also, fill in the email service you make use of and the next page requests you to complete your registration with a password to create your account.
To create your landing page, you;
- Rename your page and use the drag-and-drop builder to personalize your layout and content. You can add text, images, forms, buttons, and more.
- Include an ActiveCampaign form on your landing page to capture leads and opt-ins. You can also integrate e-commerce platforms or set up workflows based on visitor actions.
- Implement site tracking and add Google Analytics code to monitor and improve your landing page’s performance.
- Publish your landing page once it is complete and adjust its URL and meta information. You also have the option to connect your own domain if necessary.
8. ActiveCampaign Landing Page Review: Alternatives to ActiveCampaign Landing Page
- Mailchimp: Mailchimp is a versatile marketing platform that provides you services like email marketing, landing pages, CRM, and e-commerce tools. It offers a free plan for up to 500 contacts with unlimited email sending. You can enjoy its high deliverability rate, user-friendly editor, and extensive template library.
- Zoho Campaigns: Zoho Campaigns, part of the Zoho suite, offers email marketing, workflow automation, and performance tracking. It provides a free plan for up to 2,000 contacts with unlimited email sending. It integrates with other Zoho products and third-party apps, it offers seamless business management.
- Drip: Drip specializes in e-commerce marketing, focusing on personalized campaigns based on your customer behavior and purchase history. Pricing starts at $39 per month for up to 2,500 contacts with unlimited email sending. Its advanced features include automation, segmentation, and analytics.
- MailerLite: MailerLite is a straightforward email marketing solution offering email campaigns, landing pages, pop-ups, and surveys. It offers a free plan for up to 1,000 contacts with unlimited email sending. You benefit from its intuitive drag-and-drop editor, template library, and built-in photo editor.
- Campaigner: Campaigner is a robust email marketing platform with features like email campaigns, landing pages, and automation. Starting at $53 per month, it caters to larger lists, offering service for up to 5,000 contacts with unlimited email sending. Advanced personalization, segmentation, and testing options are highlights.
- GetResponse: GetResponse is a comprehensive marketing platform offering email marketing, landing pages, webinars, and conversion funnels. It provides a 30-day free trial period during which you can make use of all its features. Make use of its visual editor, template variety, and conversion funnel builder.
- Moosend: Moosend is an affordable email marketing solution offering email campaigns, landing pages, and automation tools. Starting at $9 per month, it serves up to 500 contacts with unlimited email sending. It boasts a wide array of templates, a drag-and-drop editor, and real-time analytics.
9. ActiveCampaign Landing Page Review: Customer Reviews
ActiveCampaign gets mixed feedback across different review platforms. On Trustpilot, it holds a 3.4 out of 5-star rating from 787 reviews. Users praise its user-friendly interface, robust automation features, and responsive customer support. However, criticisms include its high pricing, poor customer service, limited customization options, and occasional technical glitches.
Alternatively, on BBB, ActiveCampaign holds a lower average rating of 2 out of 5 stars from 4 reviews. Nonetheless, it receives 13 complaints in the past year, with issues ranging from billing practices to account suspension and service delivery problems.
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Pro Tips
- Evaluate Your Contact List Size: If you have a large contact list, ActiveCampaign’s unlimited email sends for up to 250,000 contacts across all plans can offer exceptional value. However, if you’re just starting or have a smaller list, consider platforms like Mailchimp or Zoho Campaigns that offer free plans or affordable options for smaller contact lists.
- Prioritize Deliverability: With ActiveCampaign boasting a high deliverability rate of over 95%, your emails are more likely to reach subscribers’ inboxes. Ensure your desirable platform emphasizes deliverability to maximize the effectiveness of your email marketing campaigns.
- Assess Automation Needs: If you require sophisticated automation capabilities for specific and direct campaigns, ActiveCampaign’s industry-leading automations may be the ideal fit. However, if you prefer basic newsletters or have simpler automation needs, consider alternatives that offer a more straightforward approach.
- Consider Integration Requirements: While ActiveCampaign offers integrations with popular e-commerce platforms and tools, its basic plan has its limitations. If you rely heavily on specific integrations, ensure the platform you choose provides seamless integration options without the need for costly upgrades.
- Account for Budget Constraints: ActiveCampaign’s pricing can become expensive for businesses with over 250,000 contacts, with significant price increases beyond this threshold. If your budget is a primary concern, explore alternatives like Mailchimp, Zoho Campaigns, or Moosend, which offer free or more affordable plans with competitive features.
- Test Usability and Interface: ActiveCampaign’s interface can be confusing, particularly for beginners. Prioritize platforms with intuitive interfaces and user-friendly features, ensuring smooth navigation and customization to streamline your marketing efforts.
- Seek Comprehensive Analytics: ActiveCampaign provides top-notch analytics and reporting tools, offering valuable insights into email performance, customer behavior, and revenue attribution. Ensure your preferred platform offers robust analytics capabilities to track and optimize your marketing strategies effectively.
Recap
ActiveCampaign offers comprehensive marketing tools with unlimited email sends for up to 250,000 contacts, boasting a high implementation rate and top-tier automation features. However, its lack of a free plan and confusing interface are deterrents, while limited integrations and basic templates pose challenges.
Despite positive reviews for its landing page builder, ActiveCampaign may not be suitable for you seeking basic newsletters or on a tight budget. Explore alternatives like Mailchimp or Zoho Campaigns for free options or Drip and Campaigner for advanced features.
Additionally, while gaining a mixture of feedback, ActiveCampaign’s diverse capabilities warrant consideration, especially for you as a business owner prioritizing custom marketing strategies.
