Closely Lead Generation is a sophisticated LinkedIn automation platform that professionals use for B2B sales and marketing to source audiences from LinkedIn and engage them through automated message sequences. Closely helps expand your business by efficiently connecting with the right prospects and improving your marketing ROI.
But it’s not a one-cap-fits-all! Don’t expect it to substitute the personal touch of human interactions, guarantee increased sales, circumvent LinkedIn’s operational constraints, address fundamental business challenges, produce marketing content, or extend its functionalities beyond LinkedIn. It’s a supportive tool to augment your lead generation efforts, not a catch-all solution for all business needs.
Now the big question here is: SHOULD YOU BUY CLOSELY LEAD GENERATION OR NOT?
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Let’s Cut to the Chase!
BUY IT IF
- You want to automate your LinkedIn prospecting and save time on manual lead generation.
- You need enhanced outreach campaigns with actionable insights to improve your strategies.
- You prioritize safety and security for your LinkedIn account and value a tool that mimics human behavior to avoid detection.
- You need to personalize messages at scale, making your outreach efforts more effective.
- You require seamless integrations with your existing CRM and other marketing tools.
- You aim to save time and money by streamlining the lead generation process.
- You want to focus on improving lead quality and conversion rates to increase sales.
- You want to manage your data more effectively, with better organization and analytics.
- You’re looking to nurture leads more effectively with timely and relevant follow-ups.
- You need to ensure GDPR compliance when dealing with European clients.
DON’T BUY IT IF
- You value personal interaction over automation and believe that building relationships through direct contact is key to your business’s success.
- You’re not ready to deal with the potential bugs or integration issues that come with automated tools, which could disrupt your workflow.
- You prefer having complete control over every step of the lead generation process and are not comfortable delegating tasks to software.
- You have a limited budget and worry about the recurring expenses of subscription-based software.
- You need a tool that offers content creation capabilities, which Closely does not provide.
- You run a business that operates primarily outside of LinkedIn, and you need a tool that supports multiple platforms.
- You can’t handle the training requirements for your team to effectively use an automated tool.
- You’re skeptical about the quality of leads you generate through automation and prefer to qualify each lead personally.
THE BOTTOM LINE
If you need an automated, efficient way to enhance your LinkedIn lead generation and are comfortable with the associated costs and potential technical challenges, then it’s a worthwhile investment. However, if you prefer direct, personal engagement with leads and require a tool with broader platform capabilities or content creation, then go for another option.
NOW, LET’S DETAIL THINGS FOR YOU
If your business needs LinkedIn’s networking labyrinth, Closely Lead Generation not only understands it but navigates it with the finesse of a seasoned diplomat. You can watch it perform its expertise without your constant intervention, and promote your brand presence across the professional network, as long as your budget can carry it.
But if you’re venturing into markets beyond LinkedIn or your strategies heavily rely on multi-platform engagement, Closely’s LinkedIn-centric functionalities may leave you wanting.
Also, this tool does not do your job for you. While it excels in automating and personalizing your LinkedIn outreach, it won’t replace genuine human connections—the cornerstone of successful business relationships.
Another thing! Do your mathematics! Does the return on investment align with your expectations and financial constraints? The minimum pricing is $70/month, for the personal plan for solo professionals, offering essential features and credits for lead finding. For small teams, the Growth Plan at $150/month provides more accounts and credits, while the Pro Plan at $225/month adds AI assistance and extended support for midsize teams. If you have larger organizations with specific needs, go for the Custom Plan which offers tailored solutions, including dedicated customer support and branding options, with pricing varying based on the services you need.
You see it’s not cheap! So you need to count your cost.
The good part is–it provides you 50 credits for free. This allows you to test the automation capabilities, lead finding, and other functionalities to see if they meet your business needs. It’s a great way to experience the tool’s interface and effectiveness in your lead generation process without any initial investment. Then, don’t forget to factor in the technical side of things. How tech-savvy is your team? Closely is user-friendly, but you need to learn how to use it.
WHAT’S THE CATCH WITH CLOSELY LEAD GENERATION?
You don’t have surprises with Closely lead generation pricing, no pricing game, no dubious practices according to customer feedback. That’s not to say Closely Lead Generation does not have limitations—it has its suite of challenges like access to only a basic feature set on the free plan, reliance on LinkedIn data with inherent restrictions, risk of LinkedIn penalties, adherence to LinkedIn’s request limits, a necessary warm-up period, and no capability to bypass LinkedIn’s anti-automation policies.
However, be aware that the least plan is $70 per month and it only serves one user, so if you are on a low budget, you need to look elsewhere. Also, only the custom plan whose price depends on your specific needs, gives you access to complete support The other three plans do not offer you a dedicated account manager or priority support, and personal and growth plans in particular do not give you access to custom training and onboarding.
WHAT YOU NEED TO KNOW
Closely offers a tiered pricing model to accommodate different scales of lead generation needs. The Personal Plan is only for individual use, which will cost you $70 per month, on annual billing, and includes one LinkedIn and Email account, one Calendar connection, and 6,000 Lead Finder Credits. For small teams, you get the Growth Plan at $150 per month on annual billing, offering three LinkedIn and Email accounts, three Calendar connections, and 90,000 Lead Finder Credits.
In case you are dealing with a large team, opt for the Pro Plan which adequately serves larger teams. It’s $225 per month on annual billing which includes five LinkedIn and Email accounts, five Calendar connections, 300,000 Lead Finder Credits, an AI-Assistant, and extended support. Additionally, there’s a Custom Plan that you can tailor to specific requirements, with details negotiable with the sales team. This plan is flexible in terms of the number of accounts, support level, and branding options. While specific rebates and discounts were not mentioned, companies typically offer such incentives for annual subscriptions or larger team commitments.
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WHAT ARE CLOSELY LEAD GENERATION’S COMPETITORS OFFERING?
Closely Lead Generation vs. HubSpot
Closely Lead Generation is a tool that specializes in automating LinkedIn outreach to streamline the lead generation process. It offers functionalities tailored to enhancing user engagement and expanding professional networks on LinkedIn. In contrast, HubSpot serves as an all-encompassing inbound marketing platform, providing a suite of services that include a customer relationship management system, email marketing capabilities, and content management tools. HubSpot’s comprehensive approach is designed to attract, engage, and delight customers across various stages of the marketing funnel.
Closely Lead Generation vs. Ahrefs
Closely Lead Generation’s core functionality lies in its ability to automate and optimize LinkedIn-based lead generation campaigns. It focuses on maximizing the efficiency of social selling and networking on the LinkedIn platform. Ahrefs, on the other hand, is a tool primarily used for search engine optimization and content marketing. It provides users with insights into their website’s performance, competitive analysis, and backlink research, which are essential components of a successful SEO strategy.
Closely Lead Generation vs. Unbounce
Closely Lead Generation is dedicated to automating LinkedIn interactions to facilitate the acquisition of leads. Its platform is designed to help users efficiently manage and grow their LinkedIn presence. Unbounce stands apart as a platform specializing in the creation and optimization of landing pages. Its primary goal is to increase conversion rates through customizable and high-converting landing pages, which is a different focus from Closely’s social media-centric lead generation approach.
Closely Lead Generation vs. Sprout Social
Closely Lead Generation is a LinkedIn automation tool that assists businesses in generating leads by streamlining their LinkedIn outreach efforts. It is specifically engineered to enhance the productivity of LinkedIn networking activities. Sprout Social, in contrast, is a comprehensive social media management tool that enables businesses to manage their social media presence, engage with their audience, and analyze social media performance across multiple platforms, not limited to LinkedIn.
Closely Lead Generation vs. Mailchimp
Closely Lead Generation provides a platform for automating lead generation activities on LinkedIn, focusing on the professional networking aspect of digital marketing. Mailchimp, conversely, is an established email marketing service provider that offers tools for designing, sending, and tracking email campaigns. It allows businesses to build and manage their subscriber lists, create custom email templates, and gain insights into campaign performance.
Closely Lead Generation vs. Livestorm
Closely Lead Generation leverages the LinkedIn network to automate the process of generating leads, optimizing the outreach and connection requests within the platform. Livestorm, however, offers a webinar software solution that facilitates online meetings, webinars, and other virtual events. Its platform is designed to provide a seamless experience for hosting and attending online events, which is a distinct service from Closely’s lead generation focus.
Closely Lead Generation vs. Typeform
Closely Lead Generation’s platform is centered around automating LinkedIn activities to enhance lead generation efforts. It simplifies the process of connecting with potential leads through LinkedIn. Typeform offers a different approach by providing an interactive form and survey builder that aims to improve user engagement and data collection. Its focus on creating engaging forms and surveys for data gathering and customer feedback is a separate domain from Closely’s LinkedIn-centric services.
Closely Lead Generation vs. LinkedIn Sales Navigator
Both Closely Lead Generation and LinkedIn Sales Navigator are tools that operate within the LinkedIn ecosystem. Closely Lead Generation automates outreach and engagement to generate leads on LinkedIn, while LinkedIn Sales Navigator provides advanced search capabilities, lead recommendations, and insights to help sales professionals target the right prospects on LinkedIn. Sales Navigator is a LinkedIn-native tool that offers a more direct integration with the platform’s features.
Closely Lead Generation vs. Google Ads
Closely Lead Generation is a tool that focuses on automating LinkedIn outreach to generate leads, capitalizing on the professional network’s user base. In contrast, Google Ads is a comprehensive advertising platform that allows businesses to create and run ads across Google’s vast network, including search results, websites, and YouTube. Google Ads targets users based on keywords and user behavior, offering a pay-per-click model that differs from Closely’s subscription-based LinkedIn automation.
Closely Lead Generation vs. Intercom
Closely Lead Generation is designed to automate LinkedIn lead generation processes, streamlining the way businesses connect with potential clients on the platform. Intercom, on the other hand, is a customer communication platform that focuses on enhancing customer support and engagement through messaging. It provides a suite of tools for live chat, targeted messaging, and customer support automation, which are services that complement rather than compete with Closely’s lead generation capabilities.
Closely Lead Generation vs. Calendly
Closely Lead Generation and Calendly serve distinct purposes within the realm of business tools. Closely is focused on automating LinkedIn outreach to efficiently generate leads, while Calendly is a scheduling tool that simplifies the process of booking appointments. Calendly eliminates the need for back-and-forth emails by allowing clients to choose from available time slots, streamlining the scheduling process. While Closely aids in the initial stages of lead generation, Calendly facilitates the subsequent scheduling of meetings and interactions.
WHAT AFFECTS CLOSELY LEAD GENERATION’S PRICES?
The pricing structure of Closely Lead Generation is subject to several influencing factors that determine the overall investment required for lead generation services. These factors include:
- Choice of Plan: Opting for either the Personal, Growth, Pro, or Custom plans influences the cost, with each offering different levels of service and capabilities.
- Access to Features: The price is affected by the availability of advanced features, such as the AI-Assistant and premium support, which are included in the higher-tier plans.
- Number of Accounts: The inclusion of multiple LinkedIn and Email accounts within a plan can alter the price, with more accounts generally increasing the cost.
- Lead Finder Credits: Plans come with a set number of lead finder credits, which dictate the volume of leads that can be generated and thus impact the pricing.
- Customer Support: The tier of customer support available, which can range from standard to more dedicated services, also plays a role in determining the cost, particularly for the Custom plan.
- Plan Customization: The flexibility to customize the Custom Plan to fit individual needs, including account numbers and branding options, can lead to price adjustments.
WHAT AFFECTS PRICES IN THE INDUSTRY OVERALL?
- Industry Characteristics: Certain sectors, particularly those with high customer lifetime values, may experience elevated lead costs reflective of the substantial potential returns each lead represents.
- Demographic Precision: Costs escalate when targeting highly specific or executive-level demographics, necessitating more sophisticated and targeted engagement strategies.
- Scope of Services: A spectrum of services that extends from mere lead identification to full-scale nurturing influences the pricing structure, with more comprehensive services demanding higher fees.
- Exclusivity and Quality of Leads: Leads that are exclusive and of superior quality are priced higher, recognizing their increased likelihood of conversion and the unique access they provide.
- Regional Focus: Targeting leads in affluent or strategically significant regions can lead to higher costs, mirroring the premium associated with high-value advertising spaces.
- Choice of Channels: The selection of channels for marketing efforts, which may include LinkedIn, email campaigns, or paid search ads, has implications for cost, contingent on the channel’s competitive landscape and efficacy in reaching the intended audience.
- Expertise of the Provider: The expertise level of the lead generation service provider can also influence pricing, with seasoned professionals commanding higher rates due to their ability to deliver more effective and efficient campaigns.
HOW TO GET THE BEST DEAL WITH CLOSELY LEAD GENERATION?
To fully capitalize on the offerings of Closely Lead Generation, it is essential to:
- Engage with Every Feature: Make the most of each feature provided in your subscription. This includes the AI-assistant for automated tasks, email integrations for seamless communication, and calendar connections for efficient scheduling.
- Profile Optimization: A well-crafted LinkedIn profile is crucial as it represents your professional persona. Ensure it is complete, up-to-date, and presents a compelling narrative to potential leads.
- Strategic Campaigns: Develop campaigns that are finely tuned to the interests and needs of your target audience. Utilize the insights and analytics from Closely to refine your messaging and approach.
- Consistent Engagement: Employ the platform’s inbox and follow-up functionalities to keep the conversation going with potential leads, fostering relationships that could lead to conversions.
- Performance Analysis: Regularly assess the performance metrics provided by Closely. Analyzing these insights allows for data-driven adjustments to your lead generation strategies.
- Maximize Training Opportunities: Take full advantage of training sessions or customer support offered by Closely to ensure you are using the platform to its fullest potential.
- Network Management: Utilize the network management tools to maintain an organized LinkedIn network, which can help in prioritizing and nurturing valuable connections.
CAN YOU AFFORD CLOSELY LEAD GENERATION’S PRICES?
Closely Lead Generation provides tiered pricing plans to suit various business sizes, ranging from $70/month for individuals to $225/month for midsize teams, with a Custom Plan available for unique needs.
To assess whether Closely’s services fit within your budget, asses these costs against your lead generation budget and potential ROI to check affordability and the value they could add to your business.
The plans offer a range of features that can help turn prospects into profits, with the potential for a significant return if the generated leads convert into new customers and sales. It’s important to align the service costs with your business goals and calculate the potential benefits to make an informed decision about the affordability of Closely Lead Generation’s offerings.
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FINALLY: SHOULD YOU BUY CLOSELY LEAD GENERATION OR NOT?
Closely offers you increased brand visibility, connects you with quality leads, saves time and resources by targeting the right audience, helps explore new markets, builds a community around your brand, improves customer engagement, leads to higher conversion rates, and is more cost-effective than many traditional marketing methods.
Yes! It is expensive, but you get the value for your money, and turn it over in no time. Conserve time and effort by using the Closely Lead Generation tool to replace laborious lead outreach and ineffective, broad marketing with automated processes, greater profitability, and specialized campaigns.
